Senior PPC & Lead Generation Specialist (Forex & High-Intent Verticals)

About Us

We are a performance-driven international company focused exclusively on high-intent lead generation verticals, with a strong emphasis on Forex, trading, and selected gaming segments.

Our core business is scaling profitable acquisition funnels through advanced PPC strategies, data-driven decision making, and aggressive optimization.

We are looking for a Senior PPC & Lead Generation Specialist who thrives in competitive environments and knows how to generate, qualify, and scale high-value leads in regulated and semi-regulated markets.

Role Overview

As a Senior PPC & Lead Generation Specialist, you will fully own the paid acquisition strategy for lead generation funnels, with a primary focus on Forex and similar verticals.

This is a hands-on, performance-first role where success is measured by:

• Lead volume quality
• Cost per Lead (CPL)
• Lead-to-deposit (or conversion) performance
• Scalability across geographies

You will work on aggressive scaling strategies, multi-country campaigns, and complex funnels in highly competitive environments.

Key Responsibilities

• Own and scale PPC campaigns focused on lead generation, especially in Forex, trading, and gaming verticals
• Manage and optimize campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads
• Native platforms and alternative traffic sources when relevant
• Build and optimize full lead generation funnels:
• Ad → Landing Page → Lead Form → Qualification flow
• Continuously improve CPL, CPA, and downstream conversion metrics
• Develop and test high-converting angles, creatives, and offers tailored to Forex audiences
• Run structured A/B testing on:
• Creatives
• Funnels
• Landing pages
• Lead qualification flows
• Work closely with tracking to ensure accurate attribution and data integrity
• Optimize campaigns based on real business KPIs, not just platform metrics
• Scale campaigns across multiple GEOs, adapting to:
• Regulations
• User behavior
• Market maturity
• Identify and exploit new traffic sources and arbitrage opportunities
• Monitor compliance constraints (especially in Forex/gaming ads) and adapt strategies accordingly

Requirements

• 5+ years of experience in PPC / Performance Marketing
• Proven experience in lead generation (NOT e-commerce)
• Strong hands-on experience in Forex, trading, or similar high-intent verticals
• Deep expertise in:
• Google Ads (mandatory)
• Meta Ads (mandatory)
• Strong understanding of lead funnels and user intent
• Experience managing high-budget campaigns with clear ROI accountability
• Solid knowledge of:
• Tracking (GTM, GA4, conversion APIs)
• Attribution challenges in lead gen
• Ability to optimize beyond CPL:
• Focus on lead quality and downstream performance
• Experience working with international markets and scaling across GEOs
• Strong analytical mindset and decision-making based on data

Nice to Have

• Experience in gaming lead generation or adjacent verticals
• Familiarity with:
• Native advertising platforms
• Affiliate-style funnels
• Experience with compliance-heavy industries
• Strong CRO background (landing pages & funnels)
• Use of AI tools for:
• Creative generation
• Campaign optimization
• Scaling workflows

What We Offer

• Pure Performance Environment: No fluff, no branding vanity metrics — only results
• High-Impact Role: Direct ownership of revenue-generating campaigns
• International Scale: Work on multi-GEO campaigns in competitive markets
• Fast Growth: Opportunity to scale budgets, responsibility, and impact quickly
• Competitive compensation aligned with experience and performance

Work Setup

Remote