Insightful logo

Content Writer (English C2 Level or Equivalent)

Insightful
Department:Content Marketing
Type:REMOTE
Region:EU
Location:Croatia
Experience:Mid-Senior level
Estimated Salary:€30,000 - €45,000
Skills:
CONTENT WRITINGSEOENGLISHB2B WRITINGSAASAIGPTMS OFFICEGOOGLE DOCS
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Job Description

Posted on: November 16, 2025

About us

Insightful is the workforce intelligence platform dedicated to empowering companies to embrace the modern workplace and hybrid work, without sacrificing transparency or performance. We provide unparalleled clarity into how work gets done, empowering managers and employees to run a more autonomous, productive and happy workplace every day.

Our solution is optimized to meet the unique needs of various industries, including outsourced staffing, customer-facing support, administration, finance, and claims processing. By delivering sophisticated, data-driven reports, Insightful enables managers and employees to optimize their work, streamline operations, and drive business success in today's dynamic work environment.

Job Description

We’re looking for an experienced Content Writer with exceptional English skills to join the Insightful Marketing Team. As a Content Writer you will write engaging SEO articles and other pieces of content, but also work closely with other members of our Marketing Team to create and execute content strategies. You must be detail oriented, curious and ready to enrich our website with creative and relevant articles, guides and other educational materials aimed at managers of remote, hybrid and high-scale teams globally.

Responsibilities:

  • Researching sources and industry-related topics to come up with eye-catching article ideas
  • Writing clear, engaging and informative articles on relevant topics in the workforce intelligence and future of work categories
  • Writing various content formats including website pages, email newsletters, video scripts, case studies, etc.
  • Working with other members of the Marketing team to develop new strategies for creating innovative content
  • Light keyword analysis
  • Proofreading article submissions and peer contributions
  • Maintaining a social media presence on LinkedIn aligned to promoting your published work for Insightful

Requirements:

  • Exceptional English language skills, both written and spoken (equivalent to C2 level)
  • 4+ years in Content Writing in English language, or other similar role
  • SEO writing knowledge
  • Exemplary writing skills with published byline and portfolio
  • Ability to prioritize multiple projects at once and manage time efficiently
  • Admirable verbal and communication skills
  • Self-motivated
  • Ability to work independently
  • Proficient editing skills, including plagiarism and AI content detection
  • Proficient AI / GPT skills for topic research and prompting
  • Proficient computer skills, including MS Office and Google Docs
  • Experience in B2B writing, and writing in the SaaS industry will be considered as an advantage
Originally posted on LinkedIn

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