IDR, Inc. logo

Customer Engagement Marketing Lead

IDR, Inc.
Department:Email Marketing
Type:REMOTE
Region:USA
Location:Coppell, TX
Experience:Mid-Senior level
Estimated Salary:$80,000 - $110,000
Skills:
CRMLIFECYCLE MARKETINGMARKETING TECHNOLOGYPROJECT MANAGEMENTLOYALTY PROGRAMSCUSTOMER SEGMENTATIONPERSONALIZATION
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Job Description

Posted on: May 28, 2026

IDR is seeking a Customer Engagement Marketing Lead to join one of our top clients for a remote opportunity. This role involves leading customer engagement initiatives for a prominent entertainment and dining company, focusing on loyalty program growth and retention through sophisticated lifecycle campaigns. The position requires a technically skilled individual capable of managing multi-channel marketing efforts independently.

Position Overview for the Customer Engagement Marketing Lead: The Lead, CRM & Loyalty Marketing is responsible for driving customer engagement, retention, and personalization strategies through CRM and loyalty marketing initiatives. This role leads lifecycle marketing efforts, oversees cross-functional projects, and helps optimize customer communications across multiple channels. The position requires experience with CRM platforms and marketing technology tools, along with a strong understanding of loyalty programs, customer segmentation, and personalized engagement strategies.  

Requirements for the Customer Engagement Marketing Lead:

  • 4+ years of experience with CRM and Lifecycle marketing
  • 2+ years of experience in marketing loyalty programs
  • 2+ years of experience with Marketing Technology
  • Experience Project Management - managing multiple projects and working cross-functionally with

What's in it for you?

  • Competitive compensation package
  • Full Benefits; Medical, Vision, Dental, and more!
  • Opportunity to get in with an industry leading organization.

Why IDR?

  • 25+ Years of Proven Industry Experience in 4 major markets
  • Employee Stock Ownership Program
  • Dedicated Engagement Manager who is committed to you and your success.
  • Medical, Dental, Vision, and Life Insurance
  • ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
Originally posted on LinkedIn

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