Global Brand Marketing Manager - young ladies fashion brand
Fully Remote role
UK based
£50,000–£60,000
Our client is an Australian-born brand with ambitious plans for global growth. With an established presence across Australia and the UK, they are now entering an exciting new phase of expansion, with opportunities across markets including the UK, US and Asia.
They are looking for a highly driven, commercially minded and creatively aware Fashion Global Brand Marketing Manager to take ownership of the marketing function and help take the brand to T to the next level.
This is a newly created role and represents a significant opportunity to shape how the brand grows globally. You will work directly with the Founder, taking ownership of the overall marketing strategy while collaborating closely on the creative and brand direction.
This is not a role for someone who simply wants to manage agencies or oversee a large team. They are looking for someone who is hands-on, proactive and entrepreneurial — someone who can understand a brand deeply, identify opportunities, make things happen and ultimately become a trusted strategic marketing partner to the Founder.
The Role
As Global Brand Marketing Manager, you will take overarching responsibility for the brands marketing strategy and execution across Australia and the UK, while helping build the foundations for future international growth.
You will oversee the full marketing ecosystem — including brand, social, digital, PR, influencer/creator activity, partnerships, email, retail, events, activations and launches — ensuring every channel works together as part of one clear global strategy.
You will manage and lead their existing external agency relationships, ensuring partners are aligned to the strategy, delivering against objectives and providing measurable value.
You'll be the person connecting the dots across the entire marketing function.
Working closely with the Founder, you will help evolve the brand strategy, identify opportunities for growth and ensure the brand continues to build a distinctive and commercially successful global brand.
Key Responsibilities
Global Marketing Strategy
Own and develop brands overarching global marketing strategy and annual marketing plan.
Build and manage the marketing calendar across Australia, the UK and future international markets.
Identify opportunities to grow brand awareness, customer acquisition, engagement and revenue.
Develop market-specific strategies while maintaining a consistent global brand identity.
Support expansion into new markets, including the US and Asia.
Continually evaluate what's working, what's not and where marketing investment should be increased, reduced or redirected.
Agency & Partner Management
Own relationships with external marketing partners and agencies.
Lead regular agency meetings and ensure all partners are working towards clear objectives.
Brief agencies effectively and ensure activity remains aligned with the wider brand strategy.
Review campaign performance, reporting and recommendations.
Challenge agencies where required and ensure brand is getting strong value and results from its external partners.
Coordinate activity across digital marketing, PR and other specialist partners to ensure a joined-up approach.
Brand & Creative
Work closely with the Founder on the creative direction and evolution of the brand.
Ensure brand consistency across every customer touchpoint.
Help translate the brand vision into clear marketing strategies and campaigns.
Bring fresh ideas, insight and perspective to the brand and challenge the status quo where appropriate.
Ensure paid, organic, PR, influencer, email, retail and offline activity all feel connected and contribute to the same overarching brand story.
Influencer, Creator & Partnerships
Own the overall influencer and creator strategy.
Identify and develop relationships with relevant creators, personalities and brand ambassadors.
Develop strategic brand partnerships that increase awareness, credibility and reach.
Identify opportunities for collaborations and culturally relevant activations.
Measure and assess the commercial and brand impact of partnerships and influencer activity.
Campaigns, Activations & Events
Lead the planning and delivery of major brand campaigns, launches, activations and events.
Develop integrated marketing plans around key product launches and commercial moments.
Ensure campaigns are coordinated across all relevant channels and markets.
Identify opportunities for memorable brand experiences that drive awareness and customer engagement.
Retail & Offline Marketing
Develop the marketing strategy around brands retail presence and physical customer experience.
Work with the wider team on store launches, events, activations and local marketing initiatives.
Ensure retail marketing is integrated with wider global brand activity.
Explore opportunities to connect online, offline and community-led marketing.
Budget & Performance
Own the overall marketing budget and allocation of investment across channels and markets.
Monitor marketing performance and ROI.
Establish clear KPIs and reporting frameworks.
Regularly report to the Founder on performance, opportunities, challenges and recommendations.
Use data, customer insight and commercial performance to inform future strategy and investment.
Social & Content
Work closely with the Founder and creative teams on the overall social and content direction.
Ensure organic and paid social activity supports the wider brand strategy.
Collaborate with creative partners and internal stakeholders to develop compelling, relevant content.
Ensure the brand maintains a consistent voice, visual identity and presence across channels.
What We're Looking For
We're looking for someone who combines strategic marketing expertise with an entrepreneurial, hands-on approach.
You'll ideally have experience in a senior marketing role where you've been responsible for overseeing multiple channels and managing the wider marketing function — rather than specialising exclusively in one area such as paid digital, social media or PR.
Essential experience
Strong experience in fashion brand marketing, integrated marketing or a broader marketing leadership role.
Experience developing and owning an overarching marketing strategy.
Strong understanding of the full marketing mix, including brand, digital, social, PR, influencer, partnerships, email, retail and experiential.
Experience managing external agencies and specialist partners.
Experience managing marketing budgets and measuring performance.
Strong commercial understanding and an ability to connect marketing activity to business growth.
Experience working in a fast-paced, entrepreneurial, or high-growth brand environment.
Excellent communication and stakeholder management skills.
Ability to work independently and take full ownership of projects and priorities.
Strong creative and brand instinct alongside commercial thinking.
Experience working across multiple markets or with international/global brands would be highly advantageous.
The Person
This role is as much about personality, energy and mindset as it is experience.
You'll be working remotely from the UK while the Founder is based in Australia, so you'll need to be exceptionally self-motivated and comfortable working with a high degree of autonomy.
We're looking for someone who:
Takes initiative rather than waiting to be told what to do.
Is energetic, ambitious and genuinely excited by building brands.
Can spot opportunities and turn ideas into action.
Is highly organised and comfortable managing multiple priorities.
Communicates proactively and keeps stakeholders informed.
Is confident challenging ideas and bringing their own perspective.
Is commercially minded but understands the importance of brand.
Can move between big-picture strategy and getting into the detail when required.
Is comfortable being hands-on and doing what needs to be done.
Wants to work closely with a Founder and become a genuine strategic partner.
Is curious, hungry to learn and constantly looking for ways to improve.
Thrives in an entrepreneurial environment where things move quickly.
Has the confidence and capability to eventually become the person the Founder looks to for marketing expertise and direction.
You won't have a huge team underneath you — and that's intentional.
We're looking for someone who can lead through influence, agencies, partners and collaboration, while still being willing to roll their sleeves up and get involved.
Why Join
This is a rare opportunity to join an ambitious Australian brand at a pivotal stage of its growth.
You'll have the opportunity to:
Take genuine ownership of the global marketing function.
Work directly with the Founder and have significant influence over the direction of the brand.
Help shape brands international expansion.
Build the marketing strategy across established and emerging markets.
Work across brand, creative, digital, social, PR, influencer, partnerships, retail and experiential.
Make a visible impact on a growing global brand.
Operate with significant autonomy and responsibility.
Help build the foundations of a world-class global marketing function.
