Field Marketing Associate

Field Marketing Snr Associate We're working with a leading global employment consultancy and their high-profile tier-1 banking client on this exciting opportunity. Are you a data-driven marketer looking to scale B2B growth for a financial services powerhouse? This role is a perfect blend of high-level strategy and hands-on execution, requiring a sharp focus on campaign performance, marketing automation, and multi-channel program coordination to drive lead generation across global focus markets. The Role

• Lead the coordination and execution of complex B2B field marketing programs, ensuring seamless delivery across content, digital, and commercial teams.
• Spearhead the creation of high-impact marketing assets including targeted email templates, optimized landing pages, and Paid Digital Ads to engage specific client segments.
• Partner with Analytics teams to produce deep-dive performance reports, utilizing data visualization and CRM insights to identify growth trends and ROI.
• Drive market research initiatives to sharpen customer personas and map out geographic growth opportunities within the competitive financial services landscape.
• Act as the central liaison between commercial stakeholders and external creative agencies to ensure all field initiatives align with global brand objectives.

What You'll Need

• Proven experience in Field Marketing or Demand Generation, ideally within B2B Financial Services, Banking, or Professional Services.
• Strong technical proficiency in CRM platforms (like Salesforce) and Marketing Automation tools (such as Marketo, HubSpot, or Pardot) to track campaign attribution.
• Analytical mindset with the ability to translate complex data sets from Google Analytics or PowerBI into actionable marketing strategies.
• Exceptional project management skills, with the ability to manage multiple stakeholders and external vendors simultaneously.
• Experience in segment-based marketing and a deep understanding of the B2B customer journey and lead lifecycle.

What's On Offer

• Initial 6-month high-impact contract with significant scope for extension based on performance.
• 100% remote working flexibility, allowing you to deliver global results from anywhere in the UK.
• The opportunity to work with an elite banking client and gain exposure to high-level international marketing strategies.
• A fast-paced, inclusive environment that thrives on innovation and data-backed decision making.

Apply via Haystack today!