Social Media Manager

About the Role

We’re looking for a creative, analytical, and platform-native Social Media Manager to lead content creation and social strategy across Meta, TikTok, and LinkedIn. You’ll develop scroll-stopping content, manage day-to-day publishing, and build strategies that drive measurable growth.

This role is ideal for someone who lives inside the algorithms—whether that’s Meta/TikTok for DTC ecommerce or LinkedIn for B2B demand generation—and knows how to turn content into revenue and brand lift.

What You’ll Do

• Develop social media strategies tailored to DTC or B2B brands across Meta, TikTok, and/or LinkedIn
• Create static posts, reels, stories using Canva; Adobe Creative Suite is a plus
• Manage content calendars, scheduling, and daily posting
• Build and optimize organic social content for performance
• Analyze performance data, report insights, and recommend strategy improvements
• Collaborate with paid social and other subject matter experts on other channels
• Research trends, social formats, and competitor activity to keep brands ahead
• Work with creators, influencers, or UGC partners as needed

What We’re Looking For

• 3–5 years of experience managing social media for DTC and/or B2B brands
• Must be eligible to work in the U.S. and available during U.S. business hours
• Deep content creation experience for DTC brands on Meta or Tiktok OR B2B experience on LinkedIn
• Proven ability to plan, create, and publish content across multiple platforms
• Strong experience with Canva (required); Adobe Creative Suite is a plus
• Comfortable analyzing data, identifying patterns, and shaping strategy
• Clear communicator who thrives in a remote, collaborative environment
• A portfolio or sample work showing content creation, performance results, or strategic thinking

Bonus experience:

• Influencer or UGC management
• Video editing or motion graphics

What We OfferSalary range: $75,000–$85,000 (Full-time; freelance rates negotiated separately)

• Company-covered health insurance
• Paid time off with additional discretionary vacation
• Annual performance reviews and bonus opportunities
• Fully remote work with flexible hours
• Creative, fast-moving, and supportive team
• Opportunity to work on high-growth DTC and B2B brands, with a path to expanded ownership

About Us

GreaterThan is a U.S.-based full-service marketing agency that helps brands grow faster and smarter. We unite strategy, creative, ads, content, and web under one roof—so every piece of the marketing system works together. We help ambitious DTC and B2B brands build campaigns that scale, websites that convert, and stories that stand out.

We move fast, think deeply, and hold ourselves to a high bar. If you’re someone who loves solving problems, cares to make a difference, and works with a collaborative, ambitious team, you’ll feel right at home here.