Description
We are seeking a Marketing Manager to join GlobalTimesOnline, a digital news and publishing organization that delivers trusted journalism to readers in over 120 countries. This fully remote role is a great fit for a well rounded marketer who can own audience growth and subscriber acquisition end to end, from campaign idea to pipeline reporting. The ideal candidate is equally comfortable writing a landing page, briefing a designer and reading a funnel report, and wants to see their work turn into real readers and revenue.
Responsibilities
- Plan and run multi channel campaigns across email, paid, social and content
- Own the content calendar and write or edit landing pages, newsletters and ads
- Grow and nurture the subscriber base and reactivate lapsed readers
- Manage marketing automation and track performance in the CRM
- Test messaging, audiences and creative, then double down on what works
- Coordinate newsletter launches, events and audience campaigns
- Report on spend, subscriptions and ROI to leadership
Requirements
- 3+ years of marketing experience, ideally in media, publishing or subscriptions
- Hands on experience running demand generation campaigns
- Strong writing and editing skills
- Comfortable with marketing automation and CRM tools such as HubSpot
- Data driven, able to tie activity to subscribers and revenue
- Experience managing paid social or search budgets is a plus
- Bachelor's degree or equivalent practical experience
- Must be authorized to work in the United States
Benefits
- Medical, dental and vision, with employee premiums fully covered
- 401(k) with a 4% company match
- 18+ days of PTO, paid holidays and a December company wide week off
- Flexible hours and a $1,000 home office setup budget
- $1,500 yearly learning budget and conference stipend