Ecommerce Performance Marketing Specialist (Remote / Contractor)

Location: 100% Remote (Bulgaria) Contract Type: Independent Contractor (B2B) Compensation: Competitive European-level Hourly Rate (Above local market rates)

About the Opportunity

Are you a growth-obsessed marketer who lives and breathes ROAS, CAC, and LTV? Do you wake up checking Triple Whale before you check your coffee machine?

Froothie is looking for a skilled Performance Marketing Specialist to take the helm of our paid acquisition channels. This is not a junior role; we are looking for a self-starter capable of managing 6-figure monthly budgets and driving profitable growth across international markets (Australia and Europe).

As a contractor, you will operate with a high degree of autonomy, essentially acting as our internal specialized agency. You will collaborate with a global team to scale our brand portfolio.

Who We Are__Athena Group of Companies is a fast-growing international ecommerce conglomerate. We build and scale brands that people love. Our current portfolio includes:

• Froothie: A leading health and wellness appliance brand operating across Australia, New Zealand, and Europe.
• Hover X: A cutting-edge Australian brand in the personal mobility space.

What You Will Do

As our Performance Marketing Specialist, you will be responsible for the strategy, execution, and optimization of our paid media campaigns.

• Multi-Channel Management: End-to-end management of campaigns across Google Ads, Facebook/Meta Ads, TikTok Ads, and Reddit Ads.
• Budget Scaling: Manage and optimize a monthly ad spend of 6 figures+, ensuring efficiency while scaling volume.
• Data Analysis & Reporting: Utilize a data-first approach to decision-making. You will monitor daily performance using GA4, Triple Whale, and Looker Studio to identify trends, cut waste, and double down on winners.
• Creative Strategy: Collaborate with our Design, Production, and Marketing teams to brief high-converting creative assets based on performance data.
• Project Management: Organize your workflows, testing roadmaps, and deliverables using Asana.
• Reporting: create transparent, detailed reports for management on a weekly and monthly basis.

Who You Are

We are not looking for a "button pusher." We are looking for a strategist who can execute.

We are looking for

• Experience: At least 3 years of hands-on experience in performance marketing.
• Ecommerce DNA: Proven track record specifically in the Ecommerce industry. You understand the nuances of D2C marketing.
• Shopify Expertise: Strong, hands-on experience with Shopify. You must be comfortable navigating the backend, managing apps, and analyzing store performance.
• AI Proficiency: Strong interest in and practical experience using AI tools (e.g., ChatGPT, Gemini, or similar) to streamline workflows, generate ad copy, or assist in data analysis.
• Big Budget Experience: You have successfully managed and scaled monthly budgets of 6 figures (USD/EUR/AUD) or higher.
• Platform Mastery: Deep technical knowledge of Google Ads, Facebook/Instagram Ads, TikTok Ads, and Reddit Ads.
• Data Proficiency: You are intimately familiar with GA4, Triple Whale, and Looker Studio. You know how to attribute sales correctly and look beyond the platform pixels.
• Tool Stack: Proficient in Asana for project management and the Google Drive Suite (Docs, Sheets, Slides) for reporting and collaboration.
• Language Skills: Excellent written and verbal communication skills in English.
• Contractor Status: You are set up to work as an independent contractor and are responsible for handling your own taxes, insurance, and legal costs in your country of residence.

Soft Skills

• Self-Starter: You don’t need hand-holding. You proactively identify problems and fix them.
• Collaborator: You are a team player who can communicate effectively with designers, developers, and management.
• Communication: You can explain complex data simply and clearly in written and verbal English.

Nice-to-Haves

• Additional language fluency is a plus.

What We Offer

• Global Impact: Work on exciting brands across major international markets (Australia and Europe).
• True Remote Freedom: Work from anywhere in the world. We care about results, not your location.
• Competitive Pay: We offer European-level payment rates (hourly), higher than local rates for similar roles in regions like Bulgaria/Eastern Europe.
• International Culture: Join a diverse, supportive, and ambitious team that values innovation.