Content Marketing Manager

GPI (Global Product Insights AG) is evolving into a next-generation, AI-enabled platform transforming how the world’s leading brands understand product experience.

We help R&D, Marketing, and Consumer Insights teams move beyond fragmented, slow-moving research models by delivering real-world, in-context consumer data at a global scale, connecting product, perception, and performance in a single platform.

As we enter this critical growth phase, we recognize content is a core revenue driver, not a support function, and are building a modern, high-performance go-to-market engine. We are looking for a Content Marketing Manager to own and scale our content strategy end-to-end.

This role sits at the center of growth, translating complex product capabilities into clear, compelling narratives that generate pipeline and accelerate enterprise deals.

You will be the primary owner of our content engine at a pivotal inflection point, shaping how GPI shows up in the market.

Key ResponsibilitiesContent Strategy & Execution

• Own content strategy across awareness, consideration, and decision stages, aligned to revenue and pipeline goals
• Translate product capabilities into persona-driven narratives (R&D, Sensory, Consumer Insights, Innovation leaders)
• Partner with Growth, Sales, and Product to ensure content directly supports deal progression and win rates
• Build and manage a high-impact editorial calendar tied to product launches, campaigns, events, and sales priorities

Content Development

• Move beyond static content and introduce engaging, conversion-oriented formats
• Develop content across formats:

     - Thought leadership (blogs, POVs, whitepapers)

     - Sales enablement (case studies, one-pagers, decks)

     - Demand generation (LinkedIn content, email sequences, landing pages)

     - Multimedia (short-form video, webinars, interactive demos, tools/templates)

Content Operations & Scaling

• Manage and optimize existing agency and contractor relationships
• Build a scalable content production model leveraging freelancers, AI tools, and internal SMEs
• Interview and ghostwrite for internal leaders (CEO, CGO, Product, Client Partners)

Performance & Optimization

• Own content performance metrics:

     - Traffic, engagement, and SEO rankings

     - MQLs, pipeline contribution, and conversion rates

• Continuously optimize content based on data, search intent, and buyer signals
• Identify and double down on high-performing content themes

Requirements

• 3 to 5 years in B2B content marketing, ideally in enterprise SaaS, data, or AI platforms
• Proven experience supporting sales-led GTM motions (not just brand/content for traffic)
• Strong portfolio demonstrating ability to:

     - Simplify complex, technical products

     - Tell compelling, insight-led stories

     - Write across the full buyer journey

● Experience creating multi-format content, including video, webinars, and interactive assets

● Experience managing agencies, freelancers, and production workflows

● Highly organized with the ability to manage multiple workstreams in a fast-paced environment

Skills

• Strong understanding of:

     - SEO fundamentals (keyword strategy, intent mapping, on-page optimization, internal linking)

     - Content analytics and performance tracking

Bonus

• Experience marketing to CPG, Consumer Insights, or R&D/Sensory audiences
• Familiarity with AI-driven products or data platforms
• Light design capability (Figma, Canva)

Why Join GPI

• Help transform how global brands understand real-world product experience through AI and consumer intelligence
• Work at the intersection of data, product innovation, and revenue growth
• Be part of a fast-growing global company redefining traditional research models
• Play a key role in shaping GPI’s market positioning and go-to-market strategy

About GPI

GPI (Global Product Insights AG) is a global technology and insights company redefining how brands understand product experience in real-world conditions.

Our AI-enabled platform captures and analyzes real consumer behavior at scale, enabling faster, more accurate, and actionable insights.

We work with leading global brands, supporting R&D, marketing, and insights teams in making smarter product decisions and driving innovation.

Application process:

GPI will review every submission carefully and will get in touch with all applicants who provide the information and documents as requested, and make a great fit for the role. The application process includes:

1. Filling the online application form.

2. Submitting a CV in English.

3. Submitting a short presentation video/audio in English.

Selected candidates will be notified by email and invited to an online interview.

Please do not reach out to members of GPI on LinkedIn, email, or otherwise. We accept applications via this job portal only. Those who do attempt to reach out via other channels will have their application nullified. All applications made by this job portal will be reviewed, and responded to those who match the job requirements.