Channel Growth Director

Channel Growth Director

The Channel Growth Director is a senior leader responsible for driving revenue and user growth through channel strategy, partner ecosystem development, multi-channel marketing, and data-driven optimization across distribution channels such as online platforms, offline retail, distributors,, and overseas channels.

Core Responsibilities

• Design and execute channel growth strategy aligned with company goals, KPIs, and market positioning.
• Develop channel expansion plans, partner onboarding models, and performance management frameworks for distributors, dealers, DP agencies, or resellers.
• Build multi-channel marketing and funnel mechanisms across e-commerce platforms (Amazon/VC/SC, Wayfair, Shopee, Ozon, Tmall, JD, Douyin), offline retail, and new channels.
• Lead partner enablement, training systems, certification programs, and operational support to improve partner capability and sales performance.
• Monitor channel performance metrics, conversion rates, ad ROI, List quality, pricing strategy, and category management, and drive optimization.
• Coordinate with Product, Marketing, Operations, Supply Chain, Finance, Customer Service, and Data teams to ensure alignment and execution.
• Conduct market analysis, competitive research, and trend forecasting to identify growth opportunities and channel risks.
• Drive customer acquisition, retention, and LTV growth through channel tactics, content, SEO, social media, influencer partnerships, and co-marketing.
• Manage channel budgets, P&L, forecasts, and executive reporting for growth initiatives.
• Lead and develop channel growth teams, setting clear goals, performance standards, and succession depth.

Typical Profile

• 15+ years in channel growth, partner development, e-commerce operations, business development, or marketing leadership.
• Strong background in multi-channel strategy, funnel optimization, data-driven performance, and channel economics.
• Proven track record of scaling channel revenue, improving conversion, and building scalable partner ecosystems.
• Excellent analytical, communication, negotiation, and cross-functional leadership skills.
• Experience in SaaS, e-commerce, retail, consumer goods, B2B, or cross-border businesses is often preferred.
• Bachelor’s degree required; MBA or advanced study often preferred.

Key Metrics

• Channel revenue growth and contribution to total revenue.
• Partner acquisition, activation, and retention.
• Conversion rates, ad ROI, and funnel performance.
• Customer acquisition and retention in channel markets.
• Forecast accuracy and budget adherence.
• Channel productivity and partner performance outcomes.