Brand Marketing Director

Who We Are:

Equity Estates is a real estate investment firm established in 2006 for people who value luxury vacations. Through private funds with defined exits, investors share ownership and use of a diversified portfolio of homes. Each property is selected for lifestyle appeal and long-term value, with every stay supported by professional management and thoughtful service.

Our Culture:

We foster a creative, entrepreneurial, and energetic environment where people look forward to coming to work every day and helping the business grow. An independent work ability and a strong work ethic are critical. We value passionate people who love to be challenged and are excited to contribute to the company’s overall success. Our team is filled with smart, ambitious, hard-working employees who operate with the highest level of integrity.

Job Summary:

The Brand Marketing Director will be a strategic and creative leader responsible for shaping and implementing the brand’s vision across all touchpoints with the market, prospects, investors, employees and more. This role demands a versatile professional with deep expertise in corporate communications, PR, visual storytelling, content creation, and customer & employee engagement. The ideal candidate is a creative thinker with exceptional design sensibility, stellar writing skills, and a proven track record of managing complex brand projects and vendor relationships in the luxury travel, hospitality or real estate sectors or in the broader financial services industry.

Duties and Responsibilities:

• Develop and execute comprehensive brand strategies that reinforce our positioning as an industry leader.
• Work with the COO and leadership team to lead quarterly and annual strategic planning efforts relevant to continuously improving our brand positioning.
• Lead internal corporate communications efforts and external PR campaigns to enhance brand reputation, engagement and facilitate high-profile media relations.
• Oversee and direct visual content creation, including photography, videography, and graphic design, ensuring alignment with brand aesthetics.
• Design, execute and manage innovative customer/investor and vendor loyalty programs and engagement initiatives that deepen client relationships.
• Develop employee engagement strategies and campaigns to promote brand ambassadors within the organization.
• Oversee event planning efforts working with external vendors and internal stakeholders.
• Collaborate with cross-functional teams to ensure consistent brand messaging and identity across all platforms and touchpoints.
• Employ design thinking to develop compelling marketing campaigns, collateral and brand experiences.
• Craft and refine high-quality written content, including press releases, thought leadership, blogs, brand stories, and corporate narratives.
• Build, manage, and evaluate vendor partnerships—such as creative agencies, photographers, videographers, and PR firms—ensuring high performance, quality, and value.
• Demonstrate strong vendor performance management skills by setting clear expectations, monitoring deliverables, providing constructive feedback, and fostering long-term strategic relationships.
• Lead, motivate, and collaborate with EE marketing colleagues and direct reports as well as external partners, while actively participating in the execution of key initiatives.
• Manage stakeholder relationships with senior leadership, partners, and internal departments to drive brand alignment and support business objectives.
• Serve as an active an engaged member of the extended leadership team.
• Stay abreast of industry trends and innovations in luxury travel, hospitality, and vacation real estate.

Experience & Other Qualifications:                                        

• 8+ years of experience in progressive marketing roles.
• Relevant experience corporate communications, design, or other related elements
• Excellent writing & editing skills
• Bachelor’s degree required, preferably in marketing, communications, or a related field.
• Proficiency with Outlook, Canva, CRM solutions, Wordpress, Adobe Creative Suite (or similar) and social media marketing tools.
• Active user of AI tools to create operating leverage, scale and efficiency in the marketing process.
• Hands-on, engaging people manager – eager to develop and nurture direct reports.
• Excellent communicator & collaborator, able to manage-up effectively, engage across teams and vendors, break down silos and work cohesively to achieve outcomes.
• Strong project management skills with outstanding attention to detail.
• Consistently shows up as a learner, constantly seeking ways to hone their skills
• This position will work remotely and collaborate using tools like Zoom and Microsoft Teams.
• Love what you do and share a positive attitude!Benefits:

• Compensation package commensurate with experience and proven track record.
• Salary range is $110,000 to $125,000 salary, plus discretionary annual bonus eligibility
• 3% company contribution to 401(k).
• Health, Dental, and Vision Insurance available.
• Vacation and personal days.
• Ability to earn luxury travel to company residences based on tenure