
CRM Manager
Job Description
Posted on: July 5, 2025
At emagine Portugal, we believe in the power of talent to drive innovation. As a global consulting company, we connect top professionals with some of the most exciting and technologically advanced projects across Europe. With a strong presence in Portugal, we are committed to delivering value through expertise, collaboration, and agility.
About the Role:
We’re looking for a CRM Manager to lead strategy and execution across our DACH and Italian markets, playing a key role in customer retention, engagement, and growth
What You’ll Be Doing:
- Own and execute the CRM strategy to increase traffic, click-through rates (CTR), and CRM-driven revenue.
- Leverage Emarsys to build advanced automations, lifecycle campaigns, and personalized email communications.
- Segment and profile customers to tailor messages that convert.
- Collaborate with local teams in DACH and Italy to localize global CRM initiatives.
- Monitor and report on KPIs (e.g., traffic to Wellastore, CTR, revenue) to drive continuous improvement.
- Partner with data & analytics teams to personalize campaigns and optimize the customer journey.
- Stay ahead of CRM trends and apply best practices to keep our strategy cutting-edge.
What We’re Looking For:
- 5+ years’ CRM experience, ideally in eCommerce or B2B
- Proficiency with CRM platforms (Emarsys experience is a big plus)
- Strong analytical skills and experience using customer data to boost engagement
- Understanding of the DACH and/or Italian markets
- Fluent in English; German or Italian is a plus
- Team player with great communication skills
- Experience in the beauty or consumer goods industry is a bonus
- Thrives in fast-paced, high-growth environments
Interested?
Send your application to ines.moreira@emagine.pt
Apply now
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