CRM Manager

At emagine Portugal, we believe in the power of talent to drive innovation. As a global consulting company, we connect top professionals with some of the most exciting and technologically advanced projects across Europe. With a strong presence in Portugal, we are committed to delivering value through expertise, collaboration, and agility.

About the Role:

We’re looking for a CRM Manager to lead strategy and execution across our DACH and Italian markets, playing a key role in customer retention, engagement, and growth

What You’ll Be Doing:

• Own and execute the CRM strategy to increase traffic, click-through rates (CTR), and CRM-driven revenue.
• Leverage Emarsys to build advanced automations, lifecycle campaigns, and personalized email communications.
• Segment and profile customers to tailor messages that convert.
• Collaborate with local teams in DACH and Italy to localize global CRM initiatives.
• Monitor and report on KPIs (e.g., traffic to Wellastore, CTR, revenue) to drive continuous improvement.
• Partner with data & analytics teams to personalize campaigns and optimize the customer journey.
• Stay ahead of CRM trends and apply best practices to keep our strategy cutting-edge.

What We’re Looking For:

• 5+ years’ CRM experience, ideally in eCommerce or B2B
• Proficiency with CRM platforms (Emarsys experience is a big plus)
• Strong analytical skills and experience using customer data to boost engagement
• Understanding of the DACH and/or Italian markets
• Fluent in English; German or Italian is a plus
• Team player with great communication skills
• Experience in the beauty or consumer goods industry is a bonus
• Thrives in fast-paced, high-growth environments

Interested?

Send your application to ines.moreira@emagine.pt