Marketing / Growth Lead (Real Estate SaaS)

Marketing / Growth Lead (Real Estate SaaS)Location: Remote/on-site (Boston preferred)

Type: Full-time / early leadership role

Company: Edensign — AI virtual staging for real estate

About Edensign

Edensign is an AI-powered virtual staging and decluttering platform used by real estate agents, photographers, and brokerages to turn empty or cluttered rooms into polished, listing-ready visuals in seconds. We’re entering a fast growth phase and looking for a Marketing/Growth Lead to build and scale our entire demand engine.

This role is ideal for someone who wants to own end-to-end growth strategy in an early-stage PropTech AI company and have experience in real estate marketing.

What You’ll Own

• Develop and execute Edensign’s overall growth strategy across acquisition, activation, and retention.
• Build a multi-channel pipeline: performance marketing, partnerships, lifecycle, SEO/content, and real estate-specific channels.
• Craft clear positioning and messaging for agents, photographers, and brokerages.
• Lead experimentation: landing pages, pricing, onboarding flows, paid ads, and product-led growth loops.
• Own core metrics including CAC, activation rate, ROAS, and retention.
• Work directly with founders to define GTM priorities and long-term roadmap

What We’re Looking For

• 3–7+ years in Growth, Marketing, or GTM roles, ideally in SaaS or PropTech.
• Strong understanding of real estate workflows (agent funnel, listing lifecycle, MLS ecosystem).
• Proven experience developing multi-channel growth systems, not just running ads.
• Strong analytical mindset — you make decisions based on data, experiments, and speed of iteration.
• Comfortable owning strategy and execution in a fast-moving startup environment.

Nice to Have:

• Experience in PropTech, AI tools, or early-stage startups.
• Exposure to B2B2C, bottoms-up SaaS, or creator/content-driven acquisition.

What Success Looks Like

• A scalable, measurable growth system is established.
• Predictable acquisition channels with healthy CAC.
• Strong activation funnel; improved onboarding and retention.
• Clear brand positioning adopted across website,and partner channels.
• Early partnerships with real estate groups, photographers, or brokerages delivering consistent pipeline.