Head of Growth

About Us

Earnly is a FinTech startup on a mission to simplify financial management and empower individuals and businesses with real-time clarity on their money. We’re developing a new platform that makes financial insights accessible, transparent, and stress-free. As an early member of our team, you’ll have the opportunity to directly shape the product, culture, and future of the company.

About You

You thrive in dynamic environments where no two days are the same, motivated by big goals and the satisfaction of building something meaningful from the ground up. Startups bring tight deadlines, shifting priorities, and lean resources, but you embrace the challenge, staying focused under pressure, taking ownership, adapting quickly, and pitching in wherever needed.

The Role

This is a senior, hands-on growth leadership role responsible for driving user acquisition, activation, retention, and monetisation across the entire funnel. This position is offered on an equity-only basis. There is no salary at this stage. The role is intended for someone who is motivated by ownership, long-term value creation, and the opportunity to materially shape the trajectory of the business. You will work directly with the Founder and have significant influence over product direction, go-to-market strategy, and commercial priorities.

Key Responsibilities

Growth Strategy & Execution

· Own and execute Earnly’s end-to-end growth strategy across acquisition, activation, retention, and revenue.

· Identify and prioritise the highest-impact growth levers through data, experimentation, and insight.

· Design, run, and analyse rapid growth experiments across channels (paid, organic, partnerships, product-led growth).

Acquisition & Partnerships

·  Develop scalable acquisition channels, including partnerships (e.g. accountants, advisors), referrals, and content-led growth.

· Test and validate early paid acquisition where appropriate, with a strong focus on CAC and unit economics.

·  Work closely with the Founder on partnership strategy and B2B2C distribution.

Product-Led Growth

·  Collaborate closely with Product and Engineering to optimise onboarding, activation, and retention.

·  Influence product roadmap decisions based on growth insights and user behaviour.

·  Improve conversion at key funnel stages through UX, messaging, and pricing experiments.

Analytics & Measurement

·  Define and own core growth metrics (CAC, LTV, activation rates, retention, MRR).

·  Build lightweight reporting and dashboards to inform decisions.

·  Ensure growth decisions are evidence-based and commercially grounded.

Leadership & Ownership

·  Act as the functional owner of Growth within the business.

·  Help shape future hires in marketing, growth, and partnerships as the company scales.

·  Represent growth priorities in leadership discussions and planning.

Equity & Compensation

·  Equity-only position (no salary at this stage).

·  Equity allocation to be agreed based on experience, time commitment, and impact.

·  Opportunity to move into a paid role as the company reaches key revenue or funding milestones.

· Potential long-term progression into a VP Growth or CMO-type role, depending on company evolution and fit.

Ideal Candidate

Proven experience driving growth in an early-stage startup, ideally within FinTech, SaaS, or a regulated environment.

·  Strong understanding of growth frameworks, experimentation, and funnel optimisation.

·  Comfortable operating with ambiguity, limited resources, and high ownership.

·  Commercially minded with a strong grasp of unit economics.

·  Data-literate and able to make decisions using imperfect information.

·  Entrepreneurial mindset — motivated by equity, impact, and building something meaningful from the ground up.

Who This Role Is (and Isn’t) For

This role is for you if you:

·  Want meaningful equity and real ownership.

·  Are comfortable working without a salary in the short term.

·  Enjoy building, testing, and iterating from first principles.

·   Want direct influence over product and strategy.

This role is not for you if you:

·   Require immediate cash compensation.

·   Prefer large teams, established processes, or narrow functional ownership.

·   Are looking for a purely strategic or advisory role.

How to Apply

If you are excited by the opportunity to own growth at an early-stage FinTech and are motivated by equity and long-term value creation, we would like to hear from you.