Marketing Director

About the Company

E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing. Founded on strong business ethics, we are an equal opportunity organisation powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together. If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you.

About the Role

The Director of Marketing is responsible for owning E2M’s overall marketing strategy, demand generation, and marketing-led revenue growth. This role focuses on generating qualified inbound demand, improving conversion across the funnel, and supporting sales with a consistent, high-quality pipeline. The Director of Marketing will lead multiple growth channels, ensure strong alignment with sales, and build a scalable marketing engine that drives predictable revenue.

Responsibilities

• Own E2M’s end-to-end marketing strategy with a strong focus on inbound demand and revenue generation.
• Drive marketing-led growth to deliver $2M in new, cash-collected revenue from new clients.
• Plan, execute, and optimise multi-channel growth programs across: SEO, PPC / Paid Media, Marketing automation & CRM, Partnerships, community, and events.
• Ensure a consistent flow of qualified inbound leads and improve conversion from consultation to client.
• Work closely with Sales to align messaging, lead qualification, and conversion strategy.
• Track, analyse, and report marketing performance using clear KPIs and dashboards.
• Identify new growth opportunities through testing, experimentation, and data analysis.
• Represent E2M at industry events to strengthen brand visibility and partnerships.
• Build, mentor, and manage the marketing and growth team.
• Coordinate with internal stakeholders to ensure marketing efforts align with business goals.

Qualifications

• Strong experience in growth marketing, inbound marketing, or demand generation.
• Hands-on experience managing multiple marketing channels (SEO, PPC, partnerships, events).
• Experience working with marketing automation and CRM tools (GoHighLevel or similar).
• Strong understanding of funnels, conversion optimisation, and analytics.
• Ability to connect marketing performance directly to revenue and ROI.
• Excellent communication and stakeholder management skills.
• Strong leadership, team management, and hiring experience.
• Data-driven mindset with strong problem-solving skills.
• Experience working in agency, SaaS, or B2B services environments is preferred.

What Success Looks Like

• Marketing consistently generates qualified inbound pipeline.
• Conversion rates and lead quality improve over time.
• Sales and marketing operate in strong alignment.
• Marketing performance is clearly tracked, reported, and optimised.
• A high-performing, accountable marketing team is in place.