Social Media Coordinator

Job Title: Social Media Coordinator

Location: Remote (U.S.-based preferred)

Type: Full Time

Reports to: CMO

About Droptics™

Droptics™ is an eye care brand built for the modern era, where focus is non-negotiable. Our eye drops fight redness, dry eye, and screen fatigue to help our customers enhance their focus. Find us in offices, in gym bags, and on streams across the country.

We’re building a brand with clarity at its core. Social media is where we show up and speak with our fanbase directly. We’re looking for someone who gets the social media landscape. Someone who’s deep in the world of TikTok and Instagram. Who knows how to create content that resonates. Who’s excited to live in the comments.

We hope that’s you.

Our Values

1. Clarity First.

We’re clear about how we speak, how we work, and what we expect.

We don’t overcomplicate. We get to the point. Stay focused. Cut through the noise. Precision matters.

2. Move Fast. Stay Sharp.

We make fast, informed decisions, adapt quickly, and learn as we go.

We don’t just move fast. We move smart. We make fast, informed decisions, adapt quickly, and learn as we go. We stay sharp under pressure. We execute with intent.

3. Own Your Lane.

We trust our team to lead, to take responsibility, and to hold the bar high.

Every member of our team is trusted to lead. We take responsibility, push our work forward, and hold the bar high. We don’t wait to be told. We drive.

4. Build for the Real World.

We listen to people, design for their lives, and build to solve their problems.

We don’t build in a vacuum. We listen to people, design around their lives, and make products that solve their problems. No fluff. No filler. Just what works.

5. Keep It Human.

We give clear feedback, celebrate wins, and build culture from the details.

We’re respectful, honest, and collaborative. No egos. No fake smiles. We give clear feedback, celebrate wins, and know that culture is built in the details.

What You’ll Do

• Film, edit, and post original content for TikTok and Instagram.

• Create short-form video that feels channel-native. Not like ads.

• Write clean captions. Get your point across without sounding like a brochure.

• React in real-time. Jump on the right moments, trends, sounds, and shifts.

• Respond to comments and DMs with a voice that sounds human. Don’t be a bot.

• Keep things organized. Own content planning, drafts, scheduling, the whole flow.

• Watch what’s working and what’s not. Adjust without needing your hand held.

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What We’re Looking For

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• You’re on TikTok and Instagram every day. You don’t just scroll, you think.

• You’re comfortable behind the camera. You can direct content that looks good fast.

• You’ve got editing skills. CapCut, Premiere Rush, whatever. Just make it clean.

• You get the difference between trying to “go viral” and making stuff people actually like.

• You can shift gears quickly. Some days are laid back. Some days we move fast.

• You’ve got an eye for style and a brain for storytelling. Even in 15 seconds.

• You have a proven track record of building engagement and growing a social presence. You can own everything from strategy to execution.

• You know how to read performance data and use insights to guide content choices.

• You’re familiar with Clipping. You can turn content from our brand partners into standout social assets.

• You’re resourceful with raw footage. You can find creative ways to reuse, remix, and reframe content across platforms.

Bonus if you:

• Have worked with a brand in wellness, skincare, or gaming.

• Know how to shoot clean product content without needing a full studio.

• Are plugged into gaming, athletics, fashion, or board sports.

• Have personal content or past brand work you’re proud of. Send it over.

To Apply:

Send us your resume (keep it tight). Add a quick note (even tighter). Drop links to content you’ve made. We care more about how you think than your job history.

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Base Salary Range (Full-Time, W-2):

Entry-level (0–2 years texperience):

$60,000 – $75,000/year

Mid-level (2–4 years, solid portfolio):

$75,000 – $90,000/year

Senior/Lead (4+ years, plus strategy or performance tracking):

$90,000/year+

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