Head of Performance Marketing

Our client in the personal care space is hiring a Head of Performance!WHAT YOU’LL DO

Overall Channel Ownership & Growth

• Own day-to-day performance across all digital channels including DTC, Amazon, and Target.com
• Own, manage, and actively execute paid acquisition campaigns across platforms (Meta, Google, TikTok, Pinterest, YouTube) with a focus on optimizing CAC, LTV, and payback periods. This is a hands-on role: you should be comfortable building, launching, testing, and scaling campaigns directly—while also knowing when to bring in outside support to accelerate growth.
• Scale Amazon strategy along with external agency including PPC, A+ content, conversion optimization, and promotional planning
• Partner with internal teams and external agencies to drive coordinated execution across key growth levers—including email/SMS marketing, affiliate programs, SEO, and conversion rate optimization (CRO).
• Ensure channel alignment with broader brand goals, manage performance accountability, and continuously improve channel effectiveness through creative testing, segmentation, and audience insights.

Strategy & Execution

• Build and own a full-funnel growth plan that aligns with company goals and scales customer acquisition across all digital storefronts
• Lead digital testing roadmap (creative, landing pages, offers, channels) with constant A/B and incrementality testing
• Drive omnichannel revenue forecasting, budgeting, and attribution strategies
• Collaborate with the GM and Founders to evaluate and prioritize new growth opportunities and partnerships

Analytics & Reporting

• Build dashboards and reporting tools to track KPIs and diagnose performance
• Analyze channel contribution, cohort behavior, margin impact, and payback periods to inform investment decisions
• Translate insights into actionable strategies that improve conversion, retention, and AOV

BACKGROUND

• 5–8+ years of experience in growth marketing or digital performance roles at consumer product brands (especially in earlier stage or high-growth environments)
• Experience managing $500K+/month in paid budgets and optimizing across platforms
• Expertise in Amazon channel management and DTC ecommerce growth
• Proven track record of owning and scaling digital revenue and improving CAC, LTV, AOV, and retention
• Comfort building forecasts, dashboards, and ROI analyses in spreadsheets and analytics tools
• Strong copy instincts and ability to collaborate with creative teams on high-performing assets
• Entrepreneurial energy, high horsepower, and a bias toward action
• Proficiency using AI tools (e.g., ChatGPT, Midjourney, GA4 automations, ad creative optimizers) to improve speed, ideation, analysis, and experimentation