CRM Manager / Senior Manager

_Our client in the kitchenware industry is hiring a CRM Manager!_Job Summary:

We are seeking a CRM Manager / Senior Manager to own our end-to-end CRM strategy and

execution as our business enters its next stage of growth. This role goes beyond channel

management and will be responsible for developing a holistic lifecycle marketing approach that

drives retention, repeat purchase, customer loyalty, and long-term brand advocacy.

The ideal candidate has deep hands-on experience with email and SMS marketing at scale and

has operated at the level of a growth-stage DTC brand. You’ve successfully led CRM across

multiple brands, adapting strategies to different customer journeys and product mixes.

Responsibilities:

• Own the full CRM strategy and roadmap across existing Email & SMS channels and develop a plan for additional future opportunities such as Loyalty.
• Build and launch new lifecycle campaigns and optimize existing journeys and flows (welcome, post-purchase etc.).
• Partner with Growth Marketing, Brand, and Creative to deliver best-in-class customer experiences.
• Develop and manage segmentation, personalization, and testing frameworks.
• Lead initiatives for refer-a-friend, reviews, and reputation management programs.
• Analyze campaign performance and customer data to inform strategy and maximize retention.
• Represent the voice of the customer in all key internal planning, discussions and initiatives; provide regular feedback to the team
• Ensure compliance with email/SMS marketing regulations.
• Oversee vendor relationships and tools for CRM execution.

Qualifications:

• 5+ years of CRM or lifecycle marketing experience in a DTC brand environment.
• Proven end-to-end CRM ownership and demonstrated ability to understand customer behavior and formulate people-first strategies.
• Strong, hands-on expertise in Email + SMS platforms, especially Klaviyo.
• First-hand experience managing email deliverability and strong technical knowledge of the full email ecosystem
• Experience across multiple brands or product categories.
• Demonstrated success driving measurable impact on retention, LTV, and customer loyalty.
• Knowledge of loyalty program design, referral programs, and advocacy strategies.
• Strong analytical skills with ability to translate insights into action.
• Collaborative mindset and ability to work cross-functionally in a fast-paced environment.