Outreach Coordinator — Citizenly

About Citizenly

Citizenly is a citizen journalism platform launching its founding writer cohort. We're a small, mission-driven team building a structured, civil home for community storytelling — the kind of local stories traditional media no longer covers. This role sits within Digital Projects, the limited company behind Citizenly.

The role

We're hiring an Outreach Coordinator on an 8-week paid contract to run a focused recruitment campaign for founding writers.

This is a hands-on delivery role: daily outreach, list-building, and pipeline management. You'll work directly with the founder and use Claude (Anthropic's AI assistant) as a daily working tool for research, drafting, and message refinement.

The campaign is already designed. Your job is to execute it consistently. This is not a strategy role.

What you'll actually do

• Build and maintain a live prospect list of writers across Substack, Medium, Reddit, Bluesky, LinkedIn, and journalism networks
• Send personalised 1:1 outreach messages — every message references the prospect's actual work. No templates.
• Manage the response pipeline in a shared system of record, route warm conversations to the founder, and follow up consistently
• Engage substantively in 2–3 relevant writer and journalist communities each week
• Draft 2 short LinkedIn posts per week for the company's page
• Submit a clean weekly metrics report

The campaign goal: 20 founding writers signed in 8 weeks.

Who we're looking for

• Driven and consistent — daily output is the job, and consistency beats brilliance here
• Proven commercial experience of outbound marketing 
• Demonstrable knowledge of using Claude as a daily working tool
• A clear, natural writer and speaker in English
• Mission-aligned — you care about local journalism, storytelling, or independent media
• Coachable, low ego, open to strong opinions

What you don't need

• A marketing degree or agency background
• A polished portfolio

What you get

• A contract working directly with the founder of an early-stage, mission-driven venture
• Portfolio-grade experience running an AI-augmented outreach campaign end-to-end
• A reference and named credit for your work on Citizenly's founding cohort
• A route to ongoing work with Citizenly and Digital Projects if the fit is right

Time commitment

• 12 hours per week for 8 weeks
• Paid hourly at a competitive rate for the role
• Remote, flexible hours

In your application, evidence what makes you the perfect fit for this role!