LinkedIn Copywriter (B2B Technology)

A Leading Singapore-based Telecoms client is looking for a LinkedIn Copywriter (Full-time, Remote). This is a full-time, remote position focused on creating impactful and insight-driven content for a high-profile LinkedIn Showcase page. You will be responsible for producing professional, engaging narratives around key topics such as cybersecurity, cloud, 5G, AI, and digital transformation, making complex concepts accessible to senior decision-makers including CIOs and CTOs. Working as part of the brand's internal marketing team, you will play a key role in building executive thought leadership, driving platform engagement, and delivering high-performing LinkedIn-first content aligned with broader strategic objectives.

Responsibilities

• Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics and executive ghostwriting, tailored to enterprise technology themes that resonate with CIOs, CTOs and senior IT decision-makers
• Shape and maintain a distinct editorial voice aligned to brand tone, values, and audience expectations
• Collaborate with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives
• Repurpose longer-form assets (e.g. blogs, whitepapers, webinars) into concise, engaging, LinkedIn-native formats
• Build and manage a strategic content calendar, supporting brand storytelling, product visibility, and thought leadership goals
• Monitor content performance and LinkedIn trends to continuously refine voice, format, and messaging for maximum engagement
• Contribute copy to support wider LinkedIn content assets such as banners, carousels, videos, and employee advocacy posts as needed

Requirements

• Previous professional copywriting experience, ideally within B2B tech, telecom, or SaaS
• A portfolio of LinkedIn posts or social-first B2B content that demonstrates clarity, impact, and relevance to enterprise audiences
• Strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones (brand, executive, product)
• Confidence in translating technical topics into accessible, story-driven content
• Understanding of LinkedIn's editorial best practices like formats, tone, trends, and performance levers
• Excellent communication and collaboration skills to liaise with marketing, comms, product, and leadership teams
• Experience with content analytics tools is an added advantage