Content Marketing Lead

About The Role

We are seeking a Content Marketing Lead to help build and scale a new content program focused on small business customers. This is an opportunity to join a growing team and create the core content strategy that helps entrepreneurs understand how to use LinkedIn's products to grow their businesses.

You'll own major content initiatives from strategy through execution while partnering closely with Product Marketing, Brand, Communications, Insights, and regional marketing teams.

ResponsibilitiesContent Strategy and Creation

• Create and own the LinkedIn Small Business Playbook, a comprehensive guide for growing a business using LinkedIn
• Research, interview, and write customer success stories featuring small businesses using LinkedIn solutions
• Partner with Insights and Communications teams to develop research reports and thought leadership content
• Build content that supports every stage of the customer journey, from awareness through product adoption

Storytelling

• Translate LinkedIn's product portfolio into a clear, unified customer story
• Simplify complex products into actionable guidance for small business owners
• Maintain a consistent editorial voice across multiple content formats

Cross Functional Collaboration

• Partner with Product Marketing, Brand, Insights, Web, and Communications teams
• Work with global marketing teams to adapt content for international markets
• Ensure messaging remains consistent across campaigns and regions

QualificationsRequired

• 7+ years of content marketing, editorial strategy, or brand copywriting experience
• Strong portfolio featuring business guides, long form playbooks, and thought leadership content
• Experience writing for B2B and/or SMB audiences
• Excellent storytelling and editorial skills
• Experience working cross functionally with multiple stakeholders

Preferred

• Deep understanding of small business audiences
• Experience building new content programs or launching new brands
• Strong relationship management and collaboration skills
• Ability to use engagement metrics and insights to optimize content
• Strong editing skills and brand voice consistency

Pay Rate

• $77.41 - $99.52/hour
• Rate dependent upon location

Requisition ID: 17030