Acquisition Marketing Manager

At cxperts, we partner with global brands to deliver best-in-class customer experience solutions across diverse industries. As a fast-growing BPO with operations in the U.S., LATAM, and APAC, we are redefining outsourcing with a people-first, technology-enabled approach. We thrive on innovation, agility, and measurable impact—and we are looking for ambitious professionals who want to grow with us. POSITION SUMMARY: We are seeking a remote Acquisition Marketing Manager to lead and scale our customer acquisition efforts across multiple digital channels. This role is critical to driving top-of-funnel growth and increasing qualified leads for our B2B services. The ideal candidate is data-driven, performance-oriented, and collaborative, with proven success in demand generation, paid media, SEO/SEM, and campaign optimization. This is a high-visibility role reporting directly to the VP of Marketing, with the opportunity to make a measurable impact on cxperts’ growth trajectory in the global outsourcing industry. The role is 100% work-from-home, and a full-time employment position. KEY RESPONSIBILITIES:Lead Acquisition Strategy

• Own the acquisition strategy across paid, organic, and referral channels to drive qualified leads
• Develop, launch, and scale paid digital campaigns (Google Ads, LinkedIn, Meta, programmatic, etc.)
• Identify and test emerging channels, optimizing based on ROI

Campaign Management & Optimization

• Create and optimize multi-channel campaigns with compelling CTAs and targeted messaging
• Manage campaign budgets and optimize for cost-per-lead (CPL) and customer acquisition cost (CAC)
• Partner with content, design, and web teams to develop high-converting landing pages and lead magnets

Performance Analytics

• Track, analyze, and report on funnel metrics: impressions, CTRs, conversions, CPL, CAC, and ROI
• Leverage tools like Google Analytics, HubSpot, and dashboards to extract actionable insights
• Conduct A/B testing to refine creative, targeting, and messaging

Collaboration & Reporting

• Work closely with Sales, SDRs, and Operations to align marketing campaigns with revenue goals
• Support integrations with CRM and marketing automation systems
• Deliver regular updates and strategic recommendations to leadership

QUALIFICATIONS:Required:

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in acquisition, demand generation, growth marketing, and/ or performance marketing (B2B, outsourcing, or related industry strongly preferred)
• Demonstrated success in scaling lead generation and improving CPL/CAC
• Expertise in Google Ads, LinkedIn Campaign Manager, SEO/SEM, and retargeting
• Experience with CRM/automation platforms (HubSpot, Salesforce, or equivalent)
• Strong analytical, organizational, and project management skills
• Creative thinker with a test-and-learn mindset
• Ability to thrive in a fast-paced, high-growth environment
• Excellent communication, presentation, and cross-functional collaboration skills

Preferred:

• Deep understanding of the B2B lead lifecycle and sales-marketing alignment

Other Work-Related Requirements

• Work Authorization: Must be authorized to work in the United States, without sponsorship needed
• Residency Requirement: Reside in one of the states to be considered: Alabama, Colorado, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Michigan, North Carolina, Ohio, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, or Wyoming
• Remote Work Setup: Must maintain a dedicated home office with reliable high-speed internet, free from distractions, and compliant with cxperts’ security and confidentiality standards
• Successfully pass all pre-employment background checks

Compensation & Benefits

• Salary Range: $80,000 – $95,000 annually
• Comprehensive benefits including health, dental, and vision insurance, paid time off, and 401(k).
• Flexibility, career growth opportunities, and the chance to collaborate with a global, people-first team

Why Join Us?

• High-impact role with the freedom to shape marketing strategy
• Opportunity to work in a growing, global BPO organization
• Collaborative, innovative, and inclusive culture
• Competitive pay, flexibility, and career development opportunities

Learn more about us at cxperts.us Cxperts is an equal opportunity employer and makes merit-based employment decisions. The company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. GO BACK TO CAREERS PAGE Powered by JazzHR TopHUxRduV