Marketing Specialist

About Ctrl AI

Ctrl AI provides cutting-edge agentic AI solutions to streamline enterprise legal delivery. Our product Ctrl Disputes utilises advanced AI capabilities to reduce resolution times, improve accuracy and deliver measurable benefits. Trusted by leading organisations, we enable teams to focus on strategic outcomes rather than administrative tasks.

Our lean team combines legal experts, data scientists, engineers and operations professionals. We value ownership and drive; everyone contributes directly to our success. We embrace genuine flexibility in working practices, whether full-time or part-time, to support diverse lifestyles and optimise productivity.

Role Overview

As our Marketing Specialist, you will:

• Own content creation: craft compelling, on‑brand copy and assets for our website, sales collateral, product use‑cases and case studies, using AI where appropriate but not extensively.

• Drive pipeline growth: plan and execute account‑based marketing programmes to identify, engage and nurture target enterprises.

• Amplify our voice: develop and publish engaging content for LinkedIn and other channels and manage our social media calendar.

• Plan and run campaigns: design multichannel advertising strategies, including digital ads, sponsored content and email outreach to generate qualified leads.

Key Responsibilities• Website & collateral

◦ Write and update website pages, product descriptions and SEO‑optimised blog posts.

◦ Produce sales decks, one‑pagers, data sheets and use‑case narratives.

• Account‑based marketing

◦ Identify high‑value target accounts in sectors such as financial services and legaltech.

◦ Develop personalised outreach sequences, including email and LinkedIn InMails, and nurture tracks.

• Social media & thought leadership

◦ Create a content calendar for LinkedIn, Twitter and industry forums.

◦ Draft posts, articles and commentaries to position Ctrl AI as a market leader.

• Paid advertising & email marketing

◦ Plan budgets and creatives for LinkedIn Ads, Google Ads and retargeting.

◦ Write email campaigns, manage schedules and analyse delivery metrics.

• Analytics & reporting

◦ Use HubSpot or similar and Google Analytics to monitor performance.

◦ Prepare fortnightly reports on KPIs, insights and optimisation recommendations.

What We’re Looking For• Experience & skills

◦ 2 to 4 years in B2B SaaS marketing, preferably in a start‑up or scale‑up environment.

◦ Proven track record in content marketing, ABM and digital advertising.

◦ Strong copywriting skills, with attention to tone, clarity and SEO best practices.

• Personal attributes

◦ High energy and self‑starter who thrives in high pace environment.

◦ Excellent organisational skills and the ability to juggle multiple projects.

• ◦ Collaborative mindset and keen to work closely with Sales, Product and Engineering.

What We Offer

• Salary: £30,000 to £40,000 per annum (pro‑rata for part‑time)

• Flexible working hours and remote‑first culture with optional Manchester office days

• A dynamic and supportive team with rapid career growth opportunities

• A developing benefits package over time with company growth