Content Marketing Manager

Role: Content Marketing Manager Job Type: Full Time, Remote Are you passionate about making the world more secure? Do you crave the opportunity to power high-performance security teams? Do you have an ‘own it’ attitude? If so, we want you! What You’ll Be Doing As Crogl's Content Marketing Manager, you will develop comprehensive content marketing strategies and create engaging content across various channels. Partnering closely with leadership, you'll translate strategic vision into category-creating execution that drives brand awareness and customer engagement. Your expertise in AI and content marketing will be instrumental in expanding the company's leadership position, with a focus on optimizing content for SEO and analyzing performance metrics to maximize impact.

• Design and implement a comprehensive content marketing strategy that aligns with our values, business objectives, audience needs, and industry trends
• You will create blogs, social media posts and videos
• Ensure all content is optimized for search engines, enhancing organic visibility and traffic
• Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments
• Track and analyze content performance metrics, providing insights and recommendations for continuous improvement
• Develop strategies to grow and engage our audience across multiple channels, including social media, email marketing, and our website
• Boost brand awareness and positioning through content
• Increase and monitor KPIs such as lead gen, CAC, CPL, and more to ensure that our reach continues to grow

What You Bring To The Team

• Please be ready to share your portfolio or work examples
• Experience in writing security focused blogs, LinkedIn posts and social media posts
• Deep understanding of security product buyer and security product user personas

What Makes You Stand Out From Other Candidates

• Experience scaling an early-stage startup
• Experience marketing an AI solution
• Experience providing strategic direction and feedback to agency partners

Education

• Bachelor’s degree in Marketing, Communications or a related field

Crogl is an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.