OPE Marketing Manager
Own the strategy. Build the function. Drive measurable growth.
Business Unit: OPE
Location: US remote
Travel: 25% Travel across North America required freely
Company Summary
Ideal Computer Systems is a North American software company that provides dealer management software to equipment dealerships across industries such as outdoor power equipment, powersports, marine, RV, agriculture, and golf car. Founded in 1985, Ideal serves 2,500+ dealers in the U.S. and Canada with an all-in-one platform that supports inventory, sales, service, parts, accounting, CRM, and reporting. Known for its dealer-driven development approach and strong customer support, Ideal is part of Constellation Software Inc., combining the stability of a global organization with deep industry expertise.
C-Systems Software Inc. is a North American dealership business management software provider specializing in solutions for outdoor power equipment, agricultural and powersports dealers. The company offers an integrated system that helps dealerships manage processes, departments, and data in one platform, improving efficiency and focusing on strategic business goals. With 30+ years of industry experience, C-Systems combines deep domain expertise with strong customer support and is part of Constellation Software Inc. following its acquisition in 2018.
About the Role
The OPE Group is looking for a hands-on Marketing Manager to own and execute our end-to-end marketing strategy. This role will focus on generating new business, expanding customer relationships, and building scalable marketing programs that deliver measurable results.
This is an opportunity to shape the marketing function within a growing brand, work closely with Sales, Product, and Customer Success, and have a direct impact on pipeline and revenue.
What You’ll Do
- Build and execute demand-generation programs using account-based marketing, email, digital, content, and targeted campaigns.
- Manage industry conferences, including planning, logistics, campaigns, and coordination with Sales on lead follow-up.
- Oversee the OPE website, SEO, social media, and external vendors.
- Create regular thought-leadership content and maintain sales and marketing materials such as case studies, solution overviews, and industry messaging.
- Plan customer webinars and support customer events to encourage product adoption, engagement, retention, and expansion.
- Partner with Sales and Customer Success on upsell, adoption, and customer expansion initiatives.
- Support go-to-market plans for product enhancements, modules, and new offerings.
- Develop clear positioning, value propositions, and consistent messaging across channels.
- Monitor campaign performance, pipeline contribution, ROI, attribution, and conversion metrics.
What You Bring
- 4–7+ years of B2B marketing experience, ideally in enterprise software, vertical SaaS, or another complex software environment.
- Hands-on experience building and executing campaigns—not only managing agencies or vendors.
- Experience with account-based marketing, email marketing, and digital demand generation.
- A strong track record of partnering with Sales and Product teams.
- An analytical approach, with experience measuring pipeline, attribution, conversions, and campaign performance.
- Excellent written and verbal communication skills.
- Strong organization, ownership, and follow-through, with the ability to manage multiple priorities independently in a lean environment.
Nice to Have
- Experience in the dealership industry.
- Familiarity with marketing automation and CRM platforms.
- Experience running conferences, events, or field-marketing programs.
- Experience using practical, human-in-the-loop AI processes to improve workflows.
Who You Are
- You are equally comfortable setting strategy and doing the work.
- You enjoy collaborating across teams, connecting marketing activity to revenue, and building practical programs that can scale with a growing business.
- You thrive in a hands-on, high-accountability environment and are excited to own marketing end to end.
Salary Range (US Only):
The estimated base salary range for this role in the United States is $90,000-$110,000 per year. For compliance with local legislation, and to provide greater transparency to applicants, we share salary ranges on all job postings regardless of the desired hiring location or whether the position is remote. The posted range is an estimate and reflects many factors which are subject to change. Final offer amounts may vary from the amounts listed above, based upon geographic location, candidate experience and expertise, and other relevant factors.
Other Compensation (US Only):
This role will also be eligible for participation in a Company profit sharing bonus plan. Sales positions may be eligible to participate in the business commission plan. Plan details will be provided to you upon hire.
Benefits (US Only):
Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
Time off (US Only):
The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.
Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at Perseus_HR@constellationhbs.com.
NOTE: If an applicant is selected to receive a conditional offer of employment, and in accordance with applicable law, a criminal background check may be conducted before the offer becomes final and employment begins. Pursuant to the San Francisco Fair Chance Ordinance, and other applicable laws, we will consider for employment qualified applicants with arrest and conviction records.