СRM Activation and Retention Marketing Lead

We are looking for a data-driven and product oriented Marketing Activation & Retention Lead to own the lifecycle and retention strategy across our mobile app. Our primary mission is to turn registered users into active, high-value user - buyers, swappers, stackers, card users, depositors. You'll design, execute and optimize automated users journeys across CRM, email, push, and in-app messaging, driving long-term user engagement and growth.

Responsibilities:

• Own lifecycle marketing: develop and execute strategies to activate new users, increase product adoption, and retain users over time.
• Journey optimization: set up and refine multi-channel campaigns across email, in-app, push notifications, and SMS using Braze.
• Segment & personalize: use behavioral and event-based segmentation to deliver personalized content at each stage of the user journey.
• Growth analytics: analyze user behavior, cohort performance, and campaign effectiveness to identify levers for growth.
• A/B testing: constantly test creatives, timings, and messaging strategies to maximize engagement and conversion.
• Cross-functional collaboration: work closely with product, analytics, design, and support to ensure lifecycle programs align with user needs and product goals.
• Own KPIs: track and report on core lifecycle metrics such as activation rate, retention, feature adoption, and LTV.

We’re looking for

• 3+ years of experience in lifecycle/retention marketing, ideally within mobile-first fintech or crypto apps. Proven success running activation and retention through programs like Braze.
• Strong understanding of user behavior and app funnels in non-custodial wallets or DeFi products (a major plus).
• Experience in data-led campaign design with tools like Amplitude or Branch.
• Ability to independently manage campaign development from strategy to execution.
• Deep familiarity with user journey building, personalization logic, and event-driven automations.
• Excellent written communication and UX copywriting skills for customer messaging.

Will be additional plus

• Familiarity with Web3 environments, DApps, and crypto terminology.
• Experience with SQL or basic data querying.
• HTML knowledge

Benefits:

• Enhanced annual leave + Bank holidays
• 1 paid day off to celebrate your Birthday each year
• Flexible working hours and remote working
• Annual performance bonus pay
• Extensive opportunity to grow your career at an innovative FinTech

Ready to take on this challenge? Let’s talk! 🚀 Waiting for your CV: tatsiana.skarupich@coca.xyz