Website Strategist (Copywriting, UX & CRO) & Operations Manager

Company Description

Charly Agency is a globally operating boutique digital agency based in Barcelona, Spain. With a highly skilled and agile team, we specialize in crafting high-quality websites with a strong focus on content marketing, UX, and design — helping businesses succeed in the digital space. Our clients range from startups and SMBs to corporate entities, covering industries such as NGOs, B2B, and eCommerce. We primarily work with Webflow, Shopify, WordPress, and Framer.

With a client base predominantly in the USA, Charly Agency is recognized for its expertise in creating high-converting, future-proof websites, apps, and brand assets.

Our core services include:

• Web design & UX/UI
• Web and mobile app development
• Brand strategy
• eCommerce solutions and CRO
• Website development and maintenance
• SEO & Content writing

Job Description

We're a small, fully remote digital agency looking for someone who combines sharp strategic thinking with strong operational execution — and genuinely enjoys doing both.

As our Digital Strategist & Operations Manager, you'll shape web experiences from the ground up — defining content flow, messaging strategy, and user journeys — while also owning the operational side of keeping projects organized, teams coordinated, and clients informed. You'll also bring a marketing lens to client work, identifying positioning opportunities, conversion improvements, and growth angles across web and eCommerce projects.

This role is perfect for someone equally confident sketching a wireframe as they are running a client call, following up with a contractor, or spotting a project bottleneck before it becomes a problem. If you thrive in a lean, fast-moving team and take full ownership of your work, we want to hear from you.

Key ResponsibilitiesWebsite Strategy & UX

• Develop content-first strategies and UX wireframes for websites and landing pages based on client goals and user behavior.
• Plan messaging hierarchies, user journeys, and content flow across key web pages.
• Write and refine copy for websites, landing pages, and key digital touchpoints.
• Develop CRO-driven recommendations to improve positioning, messaging, and conversion across client projects.
• Collaborate closely with designers, developers, and copywriters to bring ideas to life.

Operational Management

• Own internal project organization, status tracking, timelines, and documentation.
• Coordinate and support contractors and freelancers (onboarding, timesheets, availability).
• Ensure quality assurance before launches — checking layout, copy, responsiveness, and functionality.
• Assist in reviewing and managing contracts and basic legal documents.
• Communicate proactively with clients and the internal team to keep projects moving.
• Jump into whatever's needed — whether it's content input, scheduling meetings, or unblocking project roadblocks.

What We're Looking For

• 3+ years of experience in content strategy, UX, digital marketing, or web-related roles.
• Ability to create page wireframes and define content structures with business and user goals in mind.
• Experience managing projects and coordinating distributed teams in a remote environment.
• Strong ownership mentality — you take initiative and solve problems before they escalate.
• Excellent communication skills; confident leading client conversations with US-based clients.
• Fluent in English, written and spoken.
• Proficiency with tools like Figma, Notion, Google Docs, and project management platforms.
• Bonus: Familiarity with Webflow, Shopify, or WordPress, and/or basic HTML/CSS knowledge.
• Bonus: Experience in operations or project coordination in a small agency or creative team.

Nice to Have (but Not Required)

• Outstanding UX, content, and marketing strategy skills can offset other missing experience.
• Agency background is a big plus.

What We Offer

✅ Competitive Compensation: Performance-based revenue-sharing bonus structure.

✅ Remote Work Flexibility: Work from anywhere as part of a globally distributed team.

✅ Professional Growth: Shape the future of a growing agency with a clear path to a senior leadership role.

✅ Engaging Work: Lead diverse projects across web, eCommerce, and brand for high-profile US clients.

✅ Paid Time Off: Three weeks of PTO per year.

📍 Please note: This is a contractor position due to the remote nature of the role.

Application Process – Follow These Instructions Carefully

To apply, send your CV, your portfolio, and a 1-minute video introducing yourself, your background, and one project or result you're proud of to recruiting@charlyagency.com with the subject line:

📩 "Website Strategist (Copywriting, UX & CRO) & Operations Manager – [Your Full Name]"

⚠️ Applications submitted via LinkedIn will NOT be considered. Please ensure you meet the listed qualifications before applying.

We look forward to reviewing your application and seeing how you can help drive Charly Agency's success to new heights!

— Charly Recruiting Team