Content Optimization Director

Director, Content Optimization

Headquarter in Sherman Oaks, CA

Careismatic Brands outfits our community of care through our portfolio of market-leading brands that meet the diverse needs of healthcare professionals worldwide. We are one piece of a larger community of those who are and are cared for. Whether it’s medical professionals or the patients they serve, we are inspired by those who wear our uniforms every day. We have an outstanding opportunity for a Director, Content Optimization to deliver the best platform-specific content strategy for product detail pages — encompassing visual presentation, copy, and structured data — across our DTC sites, marketplace channels (Amazon and beyond), and wholesale retail partners.

This role owns the standards that define how our products show up across all surfaces: what a customer sees, how it is framed for the platform they are on, and whether it compels them to buy. You will set strategy, establish and enforce content quality standards, and lead a hybrid team of in-house specialists and external production resources to execute at scale across a catalog spanning five brands and thousands of SKUs.

This is a full-time remote role.

Salary Range: Up to $160k plus bonus

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• [list physical demands if the role requires (mostly non-office) and any special hours / travel etc]

What Your Day Looks LikePDP Content Strategy & Standards

• Own the content strategy and quality standards for product detail pages across all channels — defining what best-in-class looks like for copy, imagery, video, and structured data for each platform and customer context.
• Develop and maintain platform-specific content playbooks for DTC, Amazon, and key retail partner portals, accounting for the distinct discovery mechanics, customer intent, and conversion drivers of each surface.
• Audit and continuously improve the existing product catalog, identifying content gaps, quality deficiencies, and optimization opportunities across imagery, copy completeness, attribute accuracy, and keyword coverage.
• Define copy frameworks, content templates, and visual standards that enable consistent, scalable production across a high-SKU catalog without sacrificing brand integrity or platform fit.
• Establish content performance benchmarks and measurement frameworks — tracking how content quality correlates with conversion rate, return rate, search rank, and customer satisfaction signals across channels.

Visual Content & Creative Production

• Own the visual content strategy for PDPs — defining required image and video shot types, sequencing logic, and creative standards that best communicate product fit, features, and brand across each channel.
• Brief and manage in-house production resources for ongoing catalog work and direct external creative vendors (photographers, retouchers, video producers) for campaign-level or specialty content needs.
• Partner with the Creative team to ensure PDP visual assets meet brand standards while satisfying the functional requirements of each platform (e.g., Amazon main image compliance, retailer portal specifications).
• Build and manage a content production pipeline that keeps pace with new product launch cadence across all five brands, ensuring assets are ready ahead of go-live windows.

Marketplace & Retailer Content Ownership

• Own the end-to-end content strategy and syndication for Amazon and wholesale retail partner channels — including copy, imagery, A+ content, enhanced brand content, and attribute data — ensuring listings are accurate, complete, and optimized for platform-specific discoverability and conversion.
• Develop and manage the content syndication process for retail partners, including data feed management, portal submissions, and ongoing content maintenance to ensure catalog accuracy across all retailer surfaces.

SEO & AEO Content Partnership

• Collaborate with the VP, Traffic on DTC on-page SEO and AEO content strategy for PDPs — translating search direction into content that serves both algorithmic discoverability and human conversion simultaneously.
• Ensure PDP copy, structured data, and metadata across DTC sites are developed with search intent and answer engine discoverability in mind, working in close partnership with the Traffic team's SEO/AEO function.

What We’re Looking For

• 8+ years of experience in ecommerce content strategy, digital merchandising, or product content management, with at least 2 years in a director-level or senior leadership role
• Deep expertise in PDP content strategy across DTC and marketplace channels — with a strong command of what drives conversion through copy, imagery, and content structure on each platform
• Hands-on experience owning Amazon content strategy and execution, including Vendor Central or Seller Central, A+ content, and listing optimization for search rank and conversion
• Proven experience managing content syndication workflows for wholesale retail partners, including data feed management and retailer portal submissions
• Strong working knowledge of on-page SEO principles and their application to product content — including keyword strategy, structured data, and metadata optimization
• Experience managing hybrid creative production — able to brief and direct both in-house specialists and external agencies or vendors to deliver high-quality output at catalog scale
• Demonstrated ability to build and enforce content standards, templates, and playbooks across a large, multi-brand SKU catalog
• Analytical mindset — able to use content performance data (conversion rate, search rank, content scores, return rate) to drive prioritization and continuous improvement
• Exceptional cross-functional communication skills, with experience managing stakeholder relationships across Merchandising, Marketing, Technology, and Operations
• Familiarity with content management tools, DAM systems, or PIM platforms is a strong plus
• Experience in a multi-brand apparel, uniform, or healthcare products environment is a plus

What’s In It For You

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Attractive Paid time off
• Vision insurance

At Careismatic Brands, we believe in the power of care. It’s the force that drives and inspires us, inside our company and out in the world. It’s why we strive to maintain a diverse and inclusive organization – an ever-evolving imperative - where everyone feels respected, valued, and empowered to bring their ideas and perspectives forward.

Careismatic embraces the differences that make our organization unique. We are strengthened by diversity in all its forms – including but not limited to race, religion, ethnicity, age, national origin, gender identity, and sexual orientation.