Email Marketing Strategist

Freelance Email Marketing StrategistLocation: Remote (working in CST zone hours)

Timeframe: ASAP

Duration: 4-6 months

Schedule: 5-10 hours a week

Rate: $42-$45/hr

All applicants applying for U.S. job openings must be legally authorized to work in the United States and have U.S. residency at the time of application. We appreciate your taking the time to read the entire job description. Before reflexes jump in, please pause. Will the work-life balance integrate well with your discipline and work ethic? If yes and yes, we'd like to know you better.

Summary

We're seeking a freelance email marketing strategist to lead strategic planning, platform migration, and execution of sophisticated email marketing programs for a B2B ecommerce client. This role combines strategic thinking with hands-on technical expertise to build and optimize email nurture campaigns, automated triggers, and advanced segmentation in Klaviyo. You'll work directly with the client to translate business objectives into actionable strategies, manage technical implementation, and partner with internal stakeholders to ensure seamless platform transitions and best-in-class email marketing programs.

Responsibilities

• Lead the strategic development of comprehensive e-commerce email marketing programs, including nurture campaigns, promotion campaigns, drip sequences, and behavioral trigger campaigns
• Manage and execute platform migrations from Constant Contact to Klaviyo, including technical setup and data migration
• Configure and integrate Klaviyo with client’s ecommerce platforms, ensuring tracking, segmentation, automation, and analytics capabilities
• Develop and implement advanced list segmentation strategies based on geographic, behavioral, and/or lifecycle attributes to deliver personalized communications
• Establish automated email workflows and triggers based on customer behavior, purchase history, and engagement patterns
• Provide strategic guidance on campaign types, timing, frequency, and content approach to maximize engagement and conversion
• Analyze email performance metrics and provide actionable insights and recommendations for continuous improvement
• Collaborate directly with clients to understand business goals, gather requirements, and present strategic recommendations
• Partner with client technical teams to ensure proper platform connectivity and data flow

Gotta Have

• 5-7+ years of experience in email marketing with a focus on e-commerce
• Advanced expertise in Klaviyo, including platform setup, integration, automation, and advanced segmentation
• Proven experience managing email platform migrations and implementations
• Strong understanding of e-commerce platform integrations and technical requirements
• Experience developing and executing sophisticated email nurture programs and automated campaign strategies
• Expertise in list segmentation strategies across multiple dimensions (geographic, behavioral, lifecycle, etc.)
• Demonstrated proficiency in email performance analytics, reporting, and optimization
• Experience designing and executing A/B tests to drive performance improvements
• Understanding of email deliverability best practices and compliance requirements
• Excellent client communication and presentation skills
• Ability to balance strategic thinking with hands-on execution
• Experience working in B2B ecommerce environments preferred
• Self-directed and able to work independently in a fast-paced environment

We are grateful to hear from applicants and will be sure to reach out in cases where you align with the opportunity. If you do not hear from us, your resume will be preserved for future opportunities.