Marketing Lead

Are you a seasoned marketing professional looking for your next big challenge? Business for Doctors Pty Ltd is seeking a dynamic Marketing Lead to join our growing organisation. This is an exciting opportunity to work closely with our COO, CEO, and Operations Manager to drive the marketing efforts for our thriving organisation.

Company Description

Business for Doctors empowers medical professionals by providing financial literacy and business management advice. The initiative aims to reduce unnecessary expenses on accounting and investments, while optimising tax strategies for doctors. Business for Doctors connects medical professionals through supportive social networks, enabling them to share collective knowledge and enhance their business acumen for better patient outcomes. Founded by Dr. April Armstrong, the organisation brings a wealth of expertise in healthcare, business, investments, and digital solutions.

Role Overview

The Marketing Lead is a Full-Time position, accountable for end-to-end marketing performance across BFD and BFD Education, with direct responsibility for driving revenue, lead generation, and audience growth. This role is a hybrid of strategy and execution, requiring strong ownership, delegation, and commercial focus.

Reporting StructureReports to: Operations & Growth Manager

Direct Reports: Marketing Virtual Assistants,

Remuneration

This role is remunerated at a base salary of $120,000 per annum.

Additional performance-based incentives may apply in accordance with the KPI expectations outlined below.

Eligibility Requirements

This role is open to Australian citizens or permanent residents only. Applicants must be currently residing in Australia. Please note that visa sponsorship is not available for this position.

Work Environment

Remote role with occasional in-office collaboration in Sydney or Melbourne

Core Objectives

·      Increase attendance and revenue across all events and education products

·      Improve conversion across marketing funnels

·      Strengthen brand clarity and messaging

·      Build a scalable marketing function

Key Responsibilities1. Marketing Strategy & Alignment

·      Develop and execute marketing strategies aligned to business priorities

·      Own the marketing calendar

·      Define campaign objectives, audiences, and outcomes

2. Campaign Execution

·      Oversee and execute email, social, and paid campaigns

·      Ensure quality, accuracy, and optimisation

3. Digital & Website

·      Manage website performance, UX, and SEO

·      Oversee analytics and tracking tools

4. Lead Generation & Funnel Optimisation

·      Manage full marketing funnel

·      Improve conversion rates and audience targeting

5. Content & Messaging

·      Ensure clear, engaging, and effective messaging

·      Maintain brand consistency

6. Social Media Growth

·      Manage organic and paid strategies

·      Ensure channels are current and aligned

7. Events Marketing

·      Drive attendance for workshops and webinars

·      Support post-event engagement

8. Team Leadership

·      Provide leadership, structure, and clear instructions to your team to achieve marketing goals.

·      Delegate lower-value tasks

·      Maintain ownership of strategy and outputs

9. Partnerships

·      Support partner campaigns and stakeholder alignment

10. Reporting & Performance

·      Track KPIs and report outcomes

·      Drive continuous improvement

KPIs

·      Event attendance and revenue

·      Conversion rates

·      Cost per lead

·      Campaign ROI

·      Website performance

·      Social growth

30-60-90 Day ExpectationsFirst 30 Days:

·      Understand business and campaigns

·      Identify quick wins

·      Take ownership of active campaigns

60 Days:

·      Improve campaign performance

·      Refine targeting and messaging

90 Days:

·      Deliver measurable improvements in conversion and attendance

Capability RequirementsEssential:

·      A degree in Marketing and/or Communications (minimum requirement).

·      5+ years marketing experience, with a proven track record of success.

·      A solid understanding of social media platforms and digital marketing trends.

·      Strong leadership skills and the ability to manage and oversee the work of virtual assistants.

·      A proactive, strategic mindset and the ability to work autonomously.

Behavioural Expectations

·      Ownership mindset

·      Proactive approach

·      Attention to detail

·      Strong communication

·      Commercial thinking

Why Join Us?

·      Career Growth: This role is an ideal stepping stone for someone looking to make a significant impact in a growing organisation.

·      Collaborative Environment: Work directly with senior leadership and a supportive team.

·      Flexibility: Enjoy the benefits of remote work while staying connected with occasional in-office collaboration.

·      Purpose-Driven Work: Be part of an organisation that makes a difference.

We’re excited to welcome a passionate and experienced marketing professional to our team. If you’re ready to take the lead and drive impactful marketing initiatives, we’d love to hear from you!