Email Marketing Manager (contract)

Job Description The email marketing manager (contract) will play a critical role in the digital marketing team, developing, executing, and scaling[CC1] a strategy for audience and revenue growth[CC2] . With consecutive years of growth in this channel, we are looking for a part-time role[CC3] to build a strategic and data-driven foundation to accelerate progress with increased focus on personalization, testing, and optimization. Essential Duties:

• Develop and execute strategic plans for email marketing that drives revenue and retains and grows email community
• Develop and execute a segmentation and personalization strategy that drives increased engagement and revenue
• Collaborate with digital marketing and creative teams on email content and creative execution and email calendar management
• Develop strategy and execute marketing automation flows [CC2] that generate revenue and enhance the customer journey
• Build out emails in Klaviyo, QA, and deploy emails
• Collaborate with digital manager on strategy for email list growth
• Manage email list and list health
• Regularly analyze performance of emails and provide strategic recommendations for continued improvement
• Manage technical integrations of ESP