Email Marketing Specialist

About BigHand BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun. About The Role The Email Marketer at BigHand reports into the Field Marketing Lead and is responsible for creating, executing, and optimising email campaigns that drive pipeline contribution and support demand generation goals. This role requires a high level of accountability for email-driven MQL and SAL generation, with a strong focus on always-on nurture programs and ad hoc campaigns. The Email Marketer will own reporting on pipeline impact, ensuring transparency and continuous improvement through data-driven insights and innovation. What You’ll DoEmail Campaign Development and Execution

• Create and manage always-on nurture email programs designed to engage leads and move them through the funnel.
• Develop ad hoc email campaigns for demand generation initiatives, ensuring alignment with broader marketing strategies.
• Optimise email performance through A/B testing, segmentation, and continuous refinement of messaging and design.

Webinar Support

• Plan and deliver webinars, from topic development and promotion through to live hosting.
• Partner with Product Marketing, Sales, and subject-matter experts to align webinar content to campaigns and target audiences.
• Support webinar promotion and logistics to drive strong registration and attendance.
• Execute post-webinar follow-ups, including on-demand access, nurture journeys, and sales hand-off where appropriate.
• Track and report on webinar performance, including engagement, MQLs, and pipeline contribution, using insights to continuously improve results.

Pipeline Contribution and Reporting

• Own accountability for email-driven pipeline contribution, including MQLs, SALs, and downstream impact.
• Partner with Marketing Operations to track, analyse, and report on email performance metrics, including engagement rates, conversions, and ROI.
• Provide transparent updates to leadership on the impact of email campaigns and areas for optimisation.

Alignment with Broader Marketing Goals

• Collaborate with the Field Marketing Lead and Events Marketer to align email strategies with campaign and event goals.
• Integrate email marketing efforts with sales priorities and demand generation targets to ensure consistency and impact.

Always-On Nurture Programs

• Own and continuously improve BigHand’s always-on nurture programs, ensuring leads are effectively engaged throughout the customer journey.
• Use behavioural and demographic data to personalise nurture streams, enhancing relevance and engagement.

Innovation and Continuous Improvement

• Experiment with new tools, technologies, and strategies to improve email performance and effectiveness.
• Stay up-to-date with email marketing best practices, trends, and compliance regulations to maintain high deliverability and engagement rates.

Data Management and Targeting

• Collaborate with Marketing Operations to ensure accurate segmentation and targeting for all email campaigns.
• Proactively identify opportunities to improve data quality and expand audience reach through email efforts.

Key Deliverables

• Always-on nurture programs that drive consistent MQL and SAL contributions.
• Ad hoc email campaigns that support demand generation initiatives and align with sales and marketing goals.
• Transparent and actionable reporting on email performance and pipeline contribution.
• Continuous improvements in email engagement, deliverability, and ROI.

What We’re Looking For

• Pardot List Management: Ability to create and manage static/dynamic lists, import prospects, and maintain data hygiene.
• Email Creation: Skilled in building and editing emails using Pardot’s builder, applying personalisation and responsive design best practices. knowledge of Stripo is a plus.
• Workflow Understanding: Familiarity with navigating and editing Engagement Studio workflows, automation rules, and completion actions to support nurture programs.
• Testing & Reporting: Experience with A/B testing, validating content, and analysing email performance metrics to optimise campaigns.
• AI Tools: Familiarity with AI-powered tools for content generation, subject line optimisation, design, insights and analysis.

What we offer

• 15 days vacation per year + 2 personal days to take for anything you like!
• 10 paid holidays, including 4 floating holidays
• 3 additional BigHand days off between Christmas & New Year
• Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave options
• Family benefits including enhanced parental leave and fertility support
• Financial benefits including 401K with employer match, short-term disability, life insurance, and flexible spending accounts
• Fully remote working
• Growing business with a global presence and a true focus on work-life balance

Our DEI Commitment We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.