PPC Lead
Brand: Bettervits
Location: Remote
Type: Full-Time
Start Date: ASAP
About Us
Bettervits is one of the fastest growing nutrition brands in the UK - having served over 1M customers in just a few years. We're proud to be on the leading-edge of nutrition, science and marketing. Built on premium products, strong digital expertise, and a relentless focus on growth, we're scaling rapidly across DTC and retail.
We're looking for an experienced PPC Lead to take ownership of our paid search campaigns, with a clear focus on scaling revenue, improving acquisition efficiency, and maximising profitability.
This is a hands-on, performance-driven role for someone who knows Google Ads inside out and has proven experience managing significant budgets for high-growth DTC e-commerce brands.
You'll be responsible for everything from campaign structure, bidding, and keyword strategy to Shopping, Performance Max, creative testing, and conversion optimisation.
What You'll Be Responsible For
- Own and optimise a 7-figure-a-month PPC budget encompassing campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing, driving profitable customer acquisition and revenue growth.
- Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and overall campaign profitability.
- Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock new growth opportunities.
- Optimise Google Merchant Center, product feeds, Shopping campaigns, and Performance Max asset groups to maximise product visibility and sales performance.
- Analyse performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies, scale winning campaigns, and uncover new opportunities.
- Lead ongoing testing across ad copy, creative assets, landing pages, bidding strategies, and campaign structures, working closely with creative, growth, and e-commerce teams to deliver measurable improvements.
What We're Looking For
- Proven experience managing and scaling Google Ads campaigns for high-growth DTC or e-commerce brands, ideally with substantial monthly advertising budgets.
- Expert-level Google Ads knowledge, particularly Search, Shopping, Performance Max, bidding strategies, campaign structures, and advanced optimisation techniques.
- Strong commercial understanding of ROAS, CPA, CAC, contribution margins, customer LTV, and the economics of profitable customer acquisition.
- Advanced experience with Google Merchant Center, GA4, conversion tracking, attribution, and performance reporting.
- A demonstrable track record of scaling paid search revenue while maintaining or improving acquisition efficiency, with clear examples of measurable results.
- Highly analytical, proactive, and detail-oriented, with a hands-on approach, strong problem-solving abilities, and a relentless focus on performance.
Bonus
- Experience managing PPC for pet health, supplements, wellness, or other consumable DTC brands.
- Experience with Shopify, product feed management, and third-party feed optimisation tools.
- Familiarity with Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Experience with Google Ads scripts, automation, and advanced bidding strategies.
- Knowledge of subscription-based e-commerce and LTV-driven acquisition strategies.
- Experience with incrementality testing, server-side tracking, and advanced attribution.
Why Join Us?
- Competitive compensation package with performance-based incentives.
- Ownership of a major customer acquisition channel within a rapidly scaling brand.
- Opportunity to manage significant advertising budgets and directly influence business growth.
- Autonomous working style with direct access to founders and decision-makers.
- Fully remote role within a fast-moving, ambitious team.
- Significant growth opportunities as we expand across DTC & Retail