Content Manager, Fashion & Beauty (freelance)

Job Title: Content Manager, Fashion & Beauty

Department: Social

Position: Freelance

Rate: $25/hr for 10 hours per weekLocation: NYC-based, mostly remote

Experience Desired: 2-3 yearsWhy Betches Media?

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description

Do jeans that never fit right make you question your life choices? Do you find yourself reading 47 reviews for a $5 item because you ‘just want to be sure'?" If you think shopping should be fun (and not end with you sobbing in a dressing room), you might be Betches’ next Fashion & Beauty Freelance Content Manager!

Betches Media is looking for a sharp, creative social media creator to run our Good at Shopping Instagram account. Your mission? Make fashion and beauty approachable, stress-free, and actually useful — all while keeping it funny as fuck.

We’re looking for someone who’s as obsessed with discovering beauty dupes as they are with creating hilarious video content that connects. You’ll need on-camera experience, video production skills (ideating, filming, editing), and a voice that feels authentic to the Betches brand.

Roles & Responsibilities

• Deliver 2-3 short-form videos (Reels/TikToks) per week that showcase honest, relatable shopping moments, product reviews, or fashion/beauty tips — capturing attention, engaging the audience, and aligning with the Good at Shopping mission of making shopping stress-free, fun, and helpful
• Support larger initiatives, such as branded campaigns or team collaborations, by contributing creative input and assisting with video-related tasks like editing, filming, or storyboarding
• Roast impractical trends, share relatable shopping moments, and create product reviews that actually help
• Curate and craft no-BS fashion and beauty content that feels like advice from your funniest (and smartest) friend
• Work with teams across video, web, marketing, and affiliate to ensure every video post nails the Betches voice and style
• Occasionally come into the NYC office to collaborate with the team, assist with filming, or participate in brainstorming sessions

Qualifications

• Comfortable and confident on camera, with the ability to create engaging, relatable, and humorous video content
• Proficient in ideating, filming, and editing short-form videos (Reels/TikToks) with a sharp eye for detail and a strong sense of pacing
• Proven experience running social media accounts, particularly Instagram and TikTok, with a deep understanding of trends, audience engagement, and platform best practices
• Ability to generate original content ideas that align with the Good at Shopping mission, while also adapting quickly to new trends and shifting brand needs
• Strong understanding of the Betches tone and the ability to communicate in a way that’s funny, smart, and resonates with our audience
• Ability to manage time effectively and meet deadlines while juggling multiple video projects
• Ability to work cross-functionally with teams such as video, marketing, and branded content to ensure cohesion across campaigns
• Passionate about fashion, beauty, and shopping, with a genuine interest in discovering trends, products, and tips that benefit the audience
• Willingness to occasionally come into the NYC office for filming, collaboration, or brainstorming sessions
• Established connections with influencers, brands, or content creators in the fashion and beauty space is a plus

To be considered for this role, applicants must share a link to a TikTok or Reel they’ve recorded showcasing their work or passion in fashion and beauty, highlighting their humor and creativity.

Our Perks:

Learn more about our perks and culture

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.