Marketing & Communication Specialist (First Marketing Hire) - Italy

Join Base - global leader revolutionizing e-commerce! We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. All of this is thanks to our passion for innovation and the use of modern technologies. We operate globally, partnering with thousands of marketplaces and industry leaders such as Amazon, eBay, Shopify, DHL, and FedEx, and our international team of experts works in Poland, Europe, the Americas, and Asia. We are proud of our spectacular growth - we're more than just another tech company. As one of the fastest-growing platforms in the industry, we've seen dynamic growth over the past three years, expanding our revenue and our global customer base. We are building a culture centered on real impact and collaboration, because our team is the heart of our innovation. 💡 The Context: A "Startup" within a global Scale-up While Base.com is an established global player with over 400 employees, our Italian branch was born just 5 months ago! We operate locally with a fast-paced, startup mindset where everything is yet to be built. You will be our very first marketing hire in Italy, reporting directly to the Country Head. We are not looking for an executive to oversee a team, but a dynamic, highly hands-on professional (with roughly 3-5 years of experience) who wants to roll up their sleeves, execute on the front lines, and build the local marketing foundation from scratch. You won't have a team from day one, but as the business grows, your role will grow with it! ResponsibilitiesPR, Media Relations & Partnership Strategy

• Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). Autonomously or with external media/PR partners
• Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy
• Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies)

Digital, Content & Social Media Management

• Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market
• Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot)
• Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories)
• Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market
• Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool

Event Management & Amplification

• Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online)
• Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation

Performance Coordination & Reporting

• SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc
• External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials
• Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice
• KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market

Requirements

• Experience: Minimum 3 years of proven experience in marketing, digital communication, or PR roles. (Note: This is a hands-on, operational role, ideal for a specialist ready to step up, not for an established head/director)
• Industry Knowledge: Previous experience in the SaaS, e-commerce, or tech industry is highly preferred
• Mindset & Soft Skills: Highly proactive, hands-on approach, and resourceful. You have strong self-management skills and the ability to navigate a fast-paced environment independently
• Drive: A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations

Benefits

• Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product
• Be a key player in Base.com's Italian market expansion
• High autonomy and ownership of projects
• Remote work model with full flexibility
• Collaborate with international teams and work on high-impact projects
• Participation in annual global company summits around the world