Product Marketing Manager

Aveni is redefining how financial institutions use AI. We build real, production-ready agentic systems that reshape how banks, advisers and financial services firms operate, replacing fragmented processes with intelligent, end-to-end workflows. We have been recognised as Fintech of the Year for two consecutive years and awarded Best Specialist Technology Service at the Professional Adviser Awards 2025. Backed by leading investors including Puma Private Equity, and commercially supported by Lloyds Banking Group and Nationwide Building Society, we previously completed one of Scotland’s largest Series A rounds. Since then, we’ve continued to grow rapidly as adoption of AI in financial services accelerates, and we’re now scaling our team to meet that demand.

The Role

We’re looking for a Product Marketing Manager to play a critical role in shaping how Aveni’s AI driven, agentic solutions are positioned, launched and adopted across the financial services market.

Sitting at the intersection of Product, Sales, Customer Success and Marketing, this role owns Aveni’s product messaging, category narrative and go-to-market execution. You’ll translate complex AI and regulatory capability into compelling customer value, enabling our commercial teams to win and our customers to realise maximum impact.

This is a strategic, hands-on role with clear ownership and visibility, ideal for someone who enjoys building narratives, driving launches and seeing their work directly influence growth.

What You’ll Be Doing

• Own and evolve Aveni’s category and product narrative across Assurance, Agent Assurance, Unified Assurance Platform and Machine Line of Defence™.
• Lead go-to-market strategies for new products, major feature releases and enhancements.
• Develop and maintain product launch playbooks, ensuring launches are consistent, scalable and commercially effective.
• Define and own messaging and positioning, ensuring clarity and differentiation across all channels.
• Partner closely with Product, Sales and Customer Success to drive adoption, pipeline and revenue impact.
• Lead pricing and packaging discussions to maximise customer value and competitive positioning.
• Design and execute targeted product marketing campaigns to drive awareness and demand.
• Create and oversee high-quality sales and marketing assets including decks, case studies, white papers and explainers.
• Enable Sales, Customer Success and Partners with messaging, competitive intelligence and training.
• Develop thought leadership showcasing Aveni’s expertise in AI, compliance and financial services.
• Engage directly with customers through meetings, demos and Proof of Value sessions to inform positioning.
• Represent Aveni at industry events, webinars and panels.
• Own market and competitor insight, feeding learnings back into Product and commercial strategy.
• Track and analyse performance of GTM initiatives, using data to continuously improve.

What We’re Looking For

Essential

• Proven experience in Product Marketing or a closely related role within B2B SaaS.
• Experience delivering go-to-market strategies for complex or technical products.
• Strong written and verbal communication skills, with a track record of developing product positioning and customer-facing content.
• Experience working cross-functionally with Product, Sales and Customer Success teams.
• Ability to translate technical features into clear business and customer value.

Desirable

• Experience in Financial Services, Fintech or RegTech.
• Experience helping to build or reposition new product categories.
• Exposure to pricing and packaging work.
• Familiarity with analytics or marketing tools such as HubSpot or Google Analytics.
• Interest in AI and the future of financial services technology.

What You’ll Love

• Remote-first working across the UK.
• Work abroad policy for when you want a change of scenery.
• Co-working spaces available if you want an office buzz sometimes.
• 34 days holiday (including flexible bank holidays) and your birthday off.
• Company-wide off-sites (yes, karaoke may happen).
• Optional Personal Development Plan.
• Flexible benefits platform: you choose the benefits that matter most to you (not the company).
• Protection essentials, because we know they matter - Life Insurance, Income protection, critical illness cover, Pension (up to 5% matched employer contribution and optional increased contributions).
• Private health- and dental care for your peace of mind.
• Potential share options, have a stake in what you’re building.
• Enhanced family leave.

Join Us in Making a Difference

At Aveni, we believe that diversity drives innovation. We've built our business to ensure an inclusive workplace where everyone feels valued and empowered to contribute their best work. If you're passionate about technology and its ability to drive positive change for the future of financial services, we'd love to hear from you.

Even if you don’t meet 100% of requirements, we’d like to hear from you anyway if you believe you’d fit in. Apply now to join us on our mission to transform the financial services industry through AI.