Associate Brand Manager, Homeowner Marketing

Job Title: Associate Brand Manager, Homeowner Marketing

Compensation:$60,000–$75,000, plus bonus eligibility.

Work Type: Full-time, remote-first culture, USA

Role overview

The Associate Brand Manager makes Avari a visible, trusted name with homeowners in the markets we serve. You'll run our local presence (community events, sponsorships, and branded gifts) and own the homeowner side of stayavari.com, turning that visibility into qualified owner leads. You'll work closely with local market teams and the Director of Homeowner Growth, who leads paid acquisition, outreach, and partnerships.

Key responsibilities

Local market events and community sponsorships

• Partner with local teams to find, evaluate, and secure local events that put Avari in front of homeowners and build community goodwill.  Drive consistency and clarity in what gets approved and why 


• Own the event calendar and budget 


• Report on each event's results: owner leads, conversations, cost per lead.  Own the follow-ups, including ensuring content gets passed to our social team to publish 


• Support local teams with contracts 

Local event strategy and toolkits

• Deploy the playbook for how local teams choose, run, and follow up on eventsa


• Build ready-to-use toolkits: checklists, signage, talking points, lead capture forms and follow-up templates


• Train and support local teams so events run consistently across markets

Branded merchandise and homeowner gifts

• Own the branded swag program for events and homeowner gifting (welcome, renewal and milestone gifts).  This may not mean executing everything, but supporting local teams as they handle it for their events 


• Manage vendors, inventory, ordering, and budget where relevant 


• Keep every item on brand and worth keeping

Homeowner experience on stayavari.com

• Partner with our Director of Homeowner Acquisition on the owner-facing pages: content, messaging and calls to action


• Help improve lead capture forms and conversion, working with web and CRM partners so leads route cleanly into HubSpot


• Keep market pages, proof points and owner stories current

Homeowner Acquisition & Brand Awareness 

• Support the Director of Homeowner Acquisition on any paid media tactics leveraged to drive growth -- including, but not limited to, direct mail, email marketing, SEO, paid search, podcasts, and OOH advertising

Qualifications

Required

• 3–5 years in brand, field, event, or community marketing


• Track record running events or sponsorships from planning to follow-up, on budget


• Organized project manager who can juggle vendors, timelines, and several markets at once


• Comfortable using data to judge what worked and what to cut

Preferred

• Experience in vacation rentals, property management, real estate, or hospitality


• Hands-on with a CMS and HubSpot or a similar CRM


• Experience managing merchandise vendors or a promotional products program


• Willing to travel to local markets for events [20% travel]

Compensation and location

Suggested base salary: $60,000–$75,000, plus benefits and bonus eligibility. Place a Panhandle-based candidate with 3–5 years' experience near the midpoint; reach the top for strong local-market or hospitality experience.

The range sits above Panhandle marketing pay but below national CPG brand roles. This role is field- and event-focused and carries no P&L. Treat it as a starting point: these are self-reported and posted figures, not a formal comp survey.

The role is remote, with preference for candidates who live in the Florida Panhandle (Pensacola to Panama City Beach, including the 30A corridor). Expect about 20% travel to local markets for events.

How success is measured

• Owner leads sourced from events, sponsorships, and stayavari.com owner pages


• Cost per lead by event and sponsorship


• Conversion rate on owner lead capture forms


• Adoption of event toolkits by local teams


• Swag and gifting program delivered on time and on budget

Key partners: Director of Homeowner Growth, local market teams, sales team, web/content team, CRM (HubSpot) owners, and merchandise vendors.

• Inclusive and collaborative culture


• Full benefits suite, 401k matching, vacation rental discounts 


• Opportunity to grow, learn, and make an impact


• A voice in shaping processes as Avari continues to grow

Benefits Eligibility: Full-time employees regularly scheduled to work at least 30 hours per week are eligible for Avari benefit programs unless otherwise stated.