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Product Marketing Manager

asobbi
Department:Brand Marketing
Type:REMOTE
Region:UK
Location:United Kingdom
Experience:Mid-Senior level
Estimated Salary:£50,000 - £80,000
Skills:
PRODUCT MARKETINGB2B TECHNOLOGY MARKETINGVALUE PROPOSITION DEVELOPMENTGTM STRATEGIESMARKETING AUTOMATIONCRM SYSTEMSPERFORMANCE ANALYTICSRESEARCH AND ANALYSIS
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Job Description

Posted on: April 14, 2025

Job Title: Product Marketing Manager (Remote, UK-Based)

Location: United Kingdom (Remote)

About the Role

A fast-growing innovator in next-generation cooling solutions is seeking a skilled and creative Product Marketing Manager to join the team in a permanent contractor capacity. Working closely with the Head of Marketing, this position is central to developing product messaging, sales enablement materials, and go-to-market strategies. Ideal for someone experienced in B2B technology marketing, the role requires a strategic thinker who’s comfortable working cross-functionally and thrives on turning complex ideas into clear, impactful communications.

Key Responsibilities

  • Stay informed on industry trends such as AI infrastructure, data centre innovation, and sustainable tech.
  • Shape and deliver product marketing plans that communicate the value of water-free cooling systems to key audiences.
  • Lead the creation of marketing content including brochures, case studies, whitepapers, and videos.
  • Conduct market and competitor research to strengthen product positioning.
  • Collaborate with product teams to communicate new features and updates both internally and externally.
  • Orchestrate product launches, coordinating efforts across marketing, product, and sales.
  • Develop sales enablement assets like pitch decks, training guides, and competitive playbooks.
  • Monitor campaign outcomes and customer insights to refine messaging.
  • Represent the voice of the product within the marketing function, ensuring consistency across platforms.

Qualifications and Experience

  • Demonstrable background in product marketing within B2B tech or related sectors.
  • Solid grasp of value proposition development and GTM strategies.
  • Excellent storytelling skills with the ability to break down technical content.
  • Skilled in research and analysis to support data-driven decisions.
  • Experience with marketing automation, CRM systems (preferably HubSpot), and performance analytics.
  • Strong organisational and time management capabilities.
  • Confident working across departments with product, sales, and customer teams.
Originally posted on LinkedIn

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