Digital Marketing Specialist

Our client, a non-profit advocacy organization, is currently seeking a Director, Email and Paid to join their team on a part-time, fully remote basis. The position is responsible for planning and executing both acquisition and retention strategies through email, push, paid social, and paid search.

You will work collaboratively with colleagues across the marketing, content, and product teams, and with teams across the organization, including Talent Relations, Partnerships and Distribution, Global Policy & Advocacy, and Broadcast & Events. As the Director, Email and Paid, you will develop digital strategies and campaigns that reach both their B2C and B2B audiences, which are essential to the organization's long-term growth and retention goals.

You Will:

• Develop and refine email marketing strategies to drive engagement, conversions, and brand growth
• Collaborate with cross-functional teams to align email efforts with broader marketing goals
• Own the end-to-end process for email campaigns, including conceptualization, copywriting, design, and deployment
• Ensure consistency in branding, tone, and messaging across all campaigns
• Analyze metrics to assess campaign performance and inform future improvements
• Implement A/B testing to optimize subject lines, design, and segmentation strategies
• Support data hygiene efforts, including list cleanup and segmentation refinement
• Stay up-to-date with marketing automation tools and enhancements.
• Develop strategy and execute various campaigns across paid social platforms
• Manage budgets, analyze campaign performance, and optimize strategies for maximum ROI
• Collaborate with internal teams and partners to create compelling assets and content
• Create and manage campaigns that leverage Google grant spending
• Work closely with the digital products and analytics team
• Monitoring and analyzing web analytics and campaign performance

You Have:

• 5-8 years of digital marketing experience, with strong knowledge of email and push
• Experience working on global marketing campaigns with a global perspective
• Deep understanding of digital strategy development, implementation, and optimization
• Proficiency in digital strategy tools and software, such as analytics platforms, CRM systems, and project management tools
• Experience in Iterable (a must!)
• Strong creative and analytical skills
• Must be highly organized, detail-oriented, resourceful, and adept at prioritizing and juggling multiple projects to meet deadlines
• Strong copywriting skills

Remote

Start: asap

Duration: 3 months with possibility of extension

Hours: 20 per week

Pay: 50-60 per hour