Digital Marketing Specialist

• Remote opportunity
• Fast moving - High growth Opportunity
• Real opportunity to shape campaigns and see the impact of your work

Ready to make your mark in a fast-moving, high-growth environment? We’re partnering with an exciting online gaming company that launched in 2024 and is already making serious waves globally. With a library of 10,000+ games and a rapidly expanding international customer base, this is a unique opportunity to join a business on the rise.

You’ll be joining a tight-knit, collaborative marketing team, working closely with a dynamic Head of Marketing who’s passionate about developing talent and driving results. This role is perfect for a hands-on digital marketer who thrives on execution, optimisation, and continuous learning.

The Role

As the Digital Marketing Specialist, you’ll play a key role in executing and optimising all digital marketing activity across the business. From campaign delivery to performance optimisation and reporting, you’ll help drive acquisition, retention, and revenue through data-led decision making.

Your Key Priorities

• Execute Marketing Strategy
• Plan, launch and optimise campaigns aligned with brand and go-to-market strategy.
• Drive Retention Growth
• Build and manage retargeting and reactivation campaigns to maximise customer lifetime value.
• Improve Conversions
• Continuously assess traffic quality, landing pages and funnel performance to increase conversion rates.
• Optimise the Funnel
• Analyse and enhance the full player journey – from landing page through to registration and deposit.
• Enhance Website & App Experience
• Manage on-site content, promotional placements and digital merchandising to improve engagement and usability.

Broader Responsibilities

• Campaign Coordination: Support the delivery of integrated campaigns across digitalCRM, social and community channels
• Brand Consistency: Ensure messaging and creative aligns with brand tone and positioning across all touchpoints
• Promotions & Launches: Assist in executing promotions, tournaments, VIP events and product launches
• Merchandise Management: Coordinate the supply and distribution of branded merchandise to players, team members and stakeholders

About You

• Demonstrated digital marketing experience (in-house or Agency) Ideally 3 years +
• Strong understanding of performance marketing, conversion optimisation and analytic
• Comfortable working in a fast-paced, start-up environment
• Collaborative team player who enjoys working in a close-knit team
• Curious mindset with a drive to learn and grow