Job Title: Marketing Generalist | Remote
Position Summa
We are seeking a motivated and versatile Marketing Generalist to join our growing SaaS team. This role is ideal for someone who enjoys wearing multiple hats and has hands-on experience with digital marketing, paid advertising, campaign management, and client co
o.
The ideal candidate is analytical, creative, highly organized, and comfortable working in a fast-paced environment. This is a remote, client-facing position, and the successful candidate must be comfortable leading and participating in client meetings via Zoom, presenting campaign performance, explaining marketing strategies, and communicating recommenda
ios.
Strong experience managing and analyzing Google Ads and Meta Ads is r
quied.
Key Respon
Client Management & C
- mmuniaServe as a primary marketing contact for assigned cl
- ients.
Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next - steps
Present marketing reports and explain Google and Meta advertising performance to - client.
- essionaly.
Build strong, professional relationships with clients while managing expectations and < /ul> - nagement Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/In
- stagram).
Monitor daily campaign performance, budgets, lead quality, conversions, - and ROAS
Analyze Google Ads and Meta Ads performance and identify opportunities for - i mprovemen.
- commendatios.
Conduct audience targeting, keyword research, A/B testing, and c - r eative testng.
- o improve reslts.
Experience with LinkedIn Ads, YouTube Ads, or other paid < /ul> - ng Operations Assist in developing and executing integrated market
- ing campaigns.
Support product launches, promotions, webinars, and customer engageme - nt initiatives
Coordinate marketing projects across sales, product, and - l eadership team.
- Content & Brand Create and edit marketing content including emails, landing pages, blog posts, sales collateral, and socia
- l media content.
Ensure marketing materials remain consistent with - brand guidelines
Collaborate with designers and developers on marketing assets a< /ul> - tics & Reporting Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, HubSpot, or s
- imilar platforms.
Prepare regular client-facing reports highlighting KPIs, campaign performance, lead generation, and opportunitie - s for improvement
Analyze marketing data and customer behavior to support - s trategic decision.
- clienWebsite & SEO Assist with website updates and landing
- page optimization.
Support SEO initiatives, including on-page optimization, keyword research, and cont - ent recommendations
Improve website conversion rates through testing and< /ul> - alysiQualifications 3+ years of experience in digital marketing, paid media, or a market
- ing generalist role.
Hands-on experience managing Google Ads and Meta Ads c - ampaigns is required
Strong understanding of Google and Meta ad performance, reporting, optimization, a - n d conversion trackin.
- ticipating in Zoom cals.
Excellent verbal and wr - i tten communication skils.
- a clear, professional maner.
Experience with CRM and marketing automation platforms such as H - u bSpot, Salesforce, or siilar.
- porting, and conversion trcking.
Highly organized wit - h strong project managementskills.
- ivalent exCore Compet
- encies Google Ads M
- anagement
Meta Ads Managemen
Pai - d Media & Campaign Optimizatin
- ication & Relationship Managem
- n t
- Analytics & Repo
- r ing
- ertion
Content Mareting - SEO & Website Optiizati
- o n
Communicate campaign recommendations, opportunities, and challenges clearly and prof
deliverabDigital Marketing & Ad M
aManage advertising budgets and make data-driven re
Identify underperforming campaigns and implement strategies t
platforms is aMarket
iMaintain marketing calendars and
campaign timeli
nnd website updateAnal
yTranslate campaign data into clear insights and actionable recomm
endations for
performance a
nComfortable in a client-facing role and leading/par
Ability to explain marketing performance and strategy to clients in
Strong understanding of Google Analytics (GA4), re
Bachelor's degree in Marketing, Communications, Business, or a rel
ated field, or eq
uClient Commun
Marketing
Lead Gen
Project Mnagement
Creat
ive Problm Solving
ommunication & CoSuccess in This Role
The successful candidate will help drive qualified lead generation, improve marketing performance through data-driven decision-making, and build strong client relationships. They will be responsible for effectively managing paid advertising campaigns, understanding and communicating Google and Meta performance, and turning campaign data into actionable strategie