Brand Marketing Director - $80 - $95/hour

Overview

Seeking a strategic and entrepreneurial Fractional Brand Marketing Director to lead a high-impact four-month sprint — scaling brands during a pivotal stage of growth. This contract role is designed for a leader who understands culture, storytelling, and market momentum, and can execute with creativity, urgency, and founder-level ownership.

Core responsibilities

• Develop and launch breakthrough brand campaigns across OOH, social, media, creator, and partnerships
• Architect integrated campaigns that expand reach and shift public perception around investing
• Lead brand media strategy, execution, and cohesive storytelling across every touchpoint
• Scale cultural relevance — build partnerships, activations, and content that generate momentum
• Drive awareness and trust with bold, emotionally charged content
• Align creative, brand, growth, and data into a unified GTM engine
• Inspire and guide a high-performing team with clarity, urgency, and strategic direction

What you bring

• 10+ years of experience leading brand or integrated marketing at high-growth consumer companies
• Proven success delivering major brand initiatives and measurable business impact
• Experience managing multi-channel campaigns and GTM launches under tight timelines
• Strong instinct for culture, customer psychology, and storytelling — backed by data-driven decisions
• Fintech experience a plus
• Founder-style mindset: urgency, ownership, execution, and creativity
• Drive to build game-changing products and challenge industry norms