Content Strategist

Company Description

48 Assets specializes in transforming one hour of founder-filmed content into a comprehensive content system. Within just 30 days, we create and deliver 48 pieces of creative, engaging content. Our process focuses on capturing your unique story, curating it, and distributing it effectively. At 48 Assets, we believe in maximizing impact through strategic storytelling delivery that authentically represents our clients' visions.

Role Description

This is a full-time, remote role for a Content Strategist. The Content Strategist will be responsible for developing and managing content strategies, overseeing and coordinating content creation, and ensuring alignment with the overarching brand goals. Additional responsibilities include writing and optimizing web content, editing existing content, and ensuring consistency in tone and messaging across platforms. The role will involve collaborating with clients and internal teams to deliver high-quality, impactful content solutions.

Qualifications

• Proficiency in Content Strategy and Content Management to design, plan, and oversee cohesive, results-driven content plans.
• Expertise in Content Development and Web Content Writing to produce compelling and audience-focused materials.
• Strong Writing skills with attention to detail, clarity, and tone for effective communication across diverse media channels.
• Experience coordinating creative processes and collaborating with teams to achieve content objectives.
• Familiarity with content trends and tools to optimize reach and engagement.
• Strong organizational skills and the ability to manage multiple projects and deadlines effectively.

Why this role matters

We’re a people-first business. The quality of our work depends on the quality of the people working on it.

This role is for you if you want:

• real responsibility
• autonomy from day one
• direct exposure to top founders and CEOs
• the chance to lead content across multiple personal brands
• and long-term upside (profit sharing, project equity, internal growth)

…you’ll thrive here.

If you're looking to clock in, clock out, and keep things calm, this won’t be the right fit.

The work is flexible (you can be anywhere in the world ), but the standards are high.

What you’ll own

• Plan weekly content directions for clients (topics, angles, key ideas)
• Review transcripts and long-form videos to pull strong moments
• Prepare agendas for content calls and keep content hubs organized
• Give clear instructions to editors and copywriters so the final output matches the client's
• Review content drafts and suggest improvements
• Help onboard new clients through questionnaires, kickoff notes, and their initial Notion hub
• Track performance and suggest simple adjustments

Who you are

• You think clearly and communicate simply
• You’re organized and can manage several moving parts without chaos
• You’re curious about different industries and enjoy turning ideas into content
• You care about quality and are not afraid to take ownership
• You’ve written, edited, or shaped content before (not necessarily in an agency)
• You’re comfortable working async and independently
• You are curious and always ask questions.

What you get

• Full flexibility (work from anywhere)
• Direct exposure to founders and CEOs
• Profit-sharing opportunities as the company grows
• A chance to work with strong editors, writers, and creatives
• A front-row seat to build a content operation from the ground up

Huge bonus if…

• You’ve managed or helped run a personal brand for a founder, CEO, or exec
• You’re strong with Notion (databases, templates, organization systems)
• You’re tech-savvy and comfortable with AI tools (prompting, summarization, workflows)
• You know your way around automation tools like Zapier or Make
• You’ve worked with video content before (even basic editing or selecting clips)
• You naturally think in frameworks, systems, and repeatable processes
• You’ve worked in a fast-paced startup or agency environment
• You enjoy experimenting with new tools, methods, or content formats
• You’re comfortable taking ownership and leading small projects end-to-end