Social Media Manager

Timing: September

Duration: Ongoing full-time OR contract-to-hire

Hours per week: 40

Location: Fully remote, Boulder/Denver would be great, but not required

Salary: $70-75K DOE + equity + benefits/perks

Pay rate: $33-36/hr DOE

One of our sports tech startup clients is looking for a Social Media Manager and Content Creator to join their new team for an exciting full-time or contract-to-hire position.

This Social Media Manager and Content Creator will take the lead on the brand's go-to-market strategy, building out a digital/social community, and becoming the voice of the brand across social media and beyond.

Ideal Social Media Manager and Content Creator candidates will have:

- At least 2–5 years of experience in digital marketing, social media, or community management

- Proven ability to run paid advertising campaigns and track ROI.

- Strong content creator with skills in short-form video editing, copywriting, and design tools (Canva, Adobe, CapCut, etc.).

- Comfortable being on camera and engaging authentically with a passionate sports community.

- Hands-on experience with CRM and marketing automation platforms.

- Data-driven mindset with experience in analytics and growth KPIs.

Nice to have:

- Experience in a startup/app environment

- Passion for pickleball or community-driven sports

Job Responsibilities:

- Develop, present, and execute marketing campaigns that drive user growth and app installs.

- Own paid advertising campaigns (FB/IG/TikTok/Google Ads) from planning to optimization.

- Lead influencer and brand partnerships from outreach through negotiation and activation.

- Translate the GTM vision into quarterly roadmaps with clear KPIs and growth

objectives.

- Create and publish daily social content across TikTok, IG, YouTube, and email (copy, design, and short-form video editing).

- Act as an on-camera presence for TikTok/Instagram Stories, Reels, and other content.

- Maintain a consistent content calendar and brand voice.

- Build creative assets and templates to streamline future offshore content production.

- Serve as the frontline community manager by engaging with DMs, comments, and user feedback.

- Launch and manage ambassador and affiliate programs with college players,

influencers, and early adopters.

- Support on-site activations at tournaments/events, including live content capture and ambassador coordination.

- Foster authentic connections with players, clubs, and the broader pickleball community.

- Track and analyze growth metrics, app installs, CAC, and engagement rates.

- Deliver weekly performance reports and monthly dashboards with actionable insights.

- Manage and optimize CRM and marketing automation tools (HubSpot, Klaviyo, Mailchimp) to support onboarding, retention, and referral campaigns.

- Run A/B tests on ads and creative to improve conversion and ROI.

Leadership & Offshore Coordination

- After launch, manage a small offshore team to assist your growth

- Write briefs, assign tasks, and ensure offshore execution meets brand standards.

Why is this role exciting?

- Be the first marketing hire at a high-growth sports tech startup.

- Shape the voice and presence of a brand at the center of pickleball’s explosive growth.

- Work directly with the CEO, investors, and ambassadors to build something from the ground up.

- Enjoy remote flexibility with opportunities for travel to events.

- Competitive salary + equity DOE (commensurate with experience and value-add).

- Ability to own major parts of the GTM strategy and grow into a leadership role.

*Portfolio with social content, campaign examples, and analytics required

**Eligible for base salary + bonus/equity potential

***Occasional travel required