Jason Momoa's Exciting Return as Nuii's Brand Ambassador for 2025!

Nuii's Thrilling Partnership with Jason Momoa

Premium ice cream brand Nuii is excited to announce its ongoing partnership with Jason Momoa as the brand ambassador for 2025. Following a successful collaboration last year, Momoa will continue to play a pivotal role in enhancing Nuii’s global brand visibility to drive category growth.

Momoa, widely recognized for his roles in Aquaman, Game of Thrones, Dune, and the latest A Minecraft Movie, will once again feature in Nuii’s dynamic marketing campaign.

With his love for travel, passion for the environment, and adventurous spirit, Momoa resonates perfectly with Nuii’s brand values. Earlier this year, he embarked on an adventure to visit the Currumbin Wildlife Hospital in Australia, where he engaged with the dedicated team to learn about the impactful work Nuii and Currumbin are doing to protect koalas for future generations.

Supporting Koala Conservation

Nuii’s Australian Macadamia & Salted Caramel ice cream, their top-selling flavor, has inspired the brand to give back and support the conservation of these iconic Australian wildlife symbols, which are currently endangered. The koala population has significantly declined due to habitat destruction, climate change, and disease. Over the past five years, Nuii has collaborated with the WildArk charity on projects aimed at supporting disease management in the koala population, striving to make a meaningful impact and raise awareness of the challenges these small but mighty marsupials face.

Momoa’s visit and the accompanying documentary will further enhance awareness of the extinction risk koalas face in Australia and how Nuii is funding essential medical equipment to diagnose diseases, enabling the treatment, rehabilitation, and eventual release of koalas back into the wild.

Nuii has generously donated over $300,000 to koala conservation since 2020, specifically focusing on koala health and disease management along the East Coast of Australia.

Quotes from the Team

Alicia Munday, global marketing manager at Froneri, stated: “It was fantastic to partner with Jason Momoa again as our Nuii brand ambassador. His energy and passion for our ice cream—especially the Salted Caramel and Australian Macadamia—make him a perfect fit for the brand. During his visit to Currumbin Wildlife Hospital, where Nuii helps fund vital equipment, he really connected with the important work being done there. We’re proud to have him as part of the Nuii adventure.”

Kirstin Scholtz, general manager (Asia Pacific Africa) at WildArk, remarked: “It was a great privilege to work with Nuii and their ambassador, Jason Momoa, to support and raise awareness for Currumbin Wildlife Hospital and their crucial work to treat and prevent disease in koala populations in Southeast Queensland.”

Upcoming Campaign Plans

Jason Momoa’s ambassadorship will feature prominently in Nuii’s marketing strategies, including TVC, OOH, print, and digital advertising, along with a full-scale social media and PR rollout. Global fans of Momoa should stay tuned as the campaign launches across Europe in 14 territories, including Italy, France, UK, Germany, Austria, Switzerland, Spain, Portugal, Poland, Greece, Bulgaria, Romania, Serbia, and North Macedonia.

To stay updated on the Jason Momoa collaboration, fans can follow @nuii_icecream_global on Instagram or @nuii_icecream on TikTok.

Credits

• Production & Creative Agency: TOAST Studios
• Director: Damien Bray
• Creative Director: Antoine Janssens