Job title: Social Media Content Lead
Duration: Ongoing (Initially 2-months)
Role type: Contract (Part-time)
Location: Fully Remote
Start: ASAP
Company: Confidential Luxury Skincare Brand
About the Team & the Role
Join a premium, science-forward skincare brand as the driving force behind our global social media presence. As a self-funded, founder-led business experiencing rapid international growth, we are looking for a highly proactive social expert to take full ownership of our Instagram and TikTok channels.
This is not just about keeping the grid looking beautiful; it is a highly commercial role where social media acts as a critical growth engine. You will take the reins from the founder, bringing end-to-end expertise—from high-level strategy and trend adaptation to hands-on filming, editing, and influencer management.
If you have a refined eye for luxury, a deep understanding of platform algorithms, and a data-driven approach to content performance, this is your opportunity to shape the digital footprint of a rapidly scaling beauty brand.
What You Will Do
Social Strategy & Trend Management
- Own the comprehensive content strategy and monthly calendars across Instagram and TikTok, developing engaging ideas, hooks, and platform-native formats.
- Stay ahead of emerging platform trends and sounds, proactively adapting them to suit a quietly confident, premium brand aesthetic without compromising luxury positioning.
Content Creation & Publishing
- Plan, film, and edit polished content—including directing monthly batch-filming sessions with the brand's founder.
- Publish consistently, balancing lifestyle, product-focused, and customer-centric content.
- Develop high-performing organic content that seamlessly translates into effective paid ad creative (Meta campaign management experience is highly desirable).
Partnerships & Performance Analysis
- Manage end-to-end creator and influencer collaborations, from initial outreach to briefing and content review.
- Take strict accountability for channel performance by analyzing data weekly and monthly, delivering concise reports with clear, actionable recommendations for optimization.
What You Bring to the Table
- Luxury Beauty Expertise: Proven track record running Instagram and TikTok for luxury brands (ideally within beauty, skincare, or wellness), with a portfolio of measurable results.
- Platform Mastery: Genuine fluency in platform algorithms, native formats, and trend cycles, paired with exceptional filming and editing skills tailored for premium audiences.
- Strategic Autonomy: A highly proactive, self-directed approach; you do not wait for a brief, but instead drive the strategy and hold yourself accountable for commercial outcomes.
- Data-Driven Mindset: Strong analytical capabilities with a clear understanding of which metrics matter, using data to constantly refine and pivot your approach.