At Affirm, we exist for the moments that matter—providing people with a clear, predictable way to pay over time without hidden fees, surprises, or compromises on what matters most. Our mission is to empower consumers and merchants by offering transparent financial solutions that foster trust and ease in purchasing decisions. We pride ourselves on innovation, integrity, and customer-centricity, creating experiences that make a meaningful difference in the lives of those we serve.
The Product Marketing team plays a critical role within Affirm by bringing intellectual curiosity and deep customer understanding to the forefront. We analyze market dynamics and customer needs to develop product recommendations and go-to-market strategies that drive adoption and growth. Acting as the connective tissue between Product, Analytics, Revenue, and Marketing, we ensure alignment and shared understanding of our customers’ priorities. Our team excels at storytelling, simplifying complex products into clear, compelling narratives that resonate with both merchants and consumers.
About The Role
We are seeking a highly experienced Group Product Marketing Manager to lead the strategy and operational systems that elevate product marketing excellence across Affirm’s B2B organization. In this senior individual contributor role, you will synthesize insights from merchants, consumers, market trends, and performance data to shape cohesive strategies, refine our merchant narrative, and guide product and go-to-market investments.
You will establish frameworks, standards, and operating mechanisms to enhance segmentation, planning, and measurement across teams. Additionally, you will directly manage a select portfolio of high-impact, ambiguous initiatives from discovery through commercialization, driving strategic partnerships and new market launches. Your leadership will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of our work while fostering a culture of collaboration and innovation.
Qualifications
- 12+ years of experience in product marketing, product strategy, or related fields, with significant exposure to B2B payments, fintech, commerce, or platform businesses.
- Proven track record of setting strategic direction and delivering measurable outcomes for sizable product portfolios or business units.
- Exceptional storytelling skills with the ability to translate complex products into clear, compelling narratives for senior leaders, merchants, and partners.
- Strong strategic and business judgment, capable of converting merchant, consumer, market, and performance insights into actionable product priorities and investment recommendations.
- Demonstrated ability to influence senior leadership and build cross-functional alignment among Product, Revenue, Partnerships, Analytics, and Marketing teams.
- Proficiency in self-serve analytics, including comfort with SQL, dashboards, and AI-assisted data analysis to inform decision-making.
- High fluency in AI tools, with experience leveraging AI to enhance research synthesis, data analysis, workflow automation, and tool development.
- Experience designing reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launch execution, and performance measurement.
- Develop and evolve Affirm’s merchant portfolio narrative, including messaging architecture and proof points, in partnership with Brand and Marketing teams.
- Establish and maintain operating rhythms that ensure alignment and coordination across product and go-to-market teams during planning, forecasting, launches, and strategic client engagements.
- Collaborate with Revenue Enablement to translate portfolio narratives into actionable messaging, tools, training, and proof points that empower merchant-facing teams.
- Lead Affirm’s Voice of the Merchant initiatives, including managing the Client Advisory Board and other feedback loops to integrate merchant insights into product and go-to-market decisions.
- Drive key strategic initiatives such as commerce and payments platform partnerships and new market launches, managing these opportunities end-to-end.
- Model Affirm’s values by fostering a culture of collaboration, inclusivity, candid debate, thoughtful risk-taking, and continuous learning across teams.
- Coach and mentor team members to elevate their performance and contribute effectively to cross-functional projects.
- Comprehensive health coverage with 100% of premiums covered for employees and their dependents, including medical, dental, and vision.
- Monthly stipends to support technology setup, health, and wellness options tailored to individual needs.
- Flexible time off policies and generous holiday schedules to promote work-life balance and personal recharge.
- Employee Stock Purchase Plan (ESPP) enabling employees to purchase Affirm stock at a discount, fostering ownership and long-term engagement.
- Remote-first work environment with flexibility to work from almost anywhere within the country of employment, complemented by in-person onboarding and occasional office collaboration.
- Transparent and competitive compensation structure, including base pay, equity rewards, and stipends aligned with experience, location, and skills.
- Inclusive interview process with accommodations for candidates with disabilities and support for diverse hiring needs.
We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.