Associate Director, Hematology Product Marketing
Location: Remote – United States
Salary: $161,600–$242,400 per year
Job Type: Full-time
Travel: Approximately 30–40% domestically
About the Role
An opportunity is available for an experienced pharmaceutical marketing professional to lead US product marketing strategy and execution for a Hematology product.
The role focuses on brand ownership, commercial planning, customer insights and integrated promotional campaigns, working closely with Sales, Medical Affairs, Market Access and other cross-functional teams to drive brand performance.
Key Responsibilities
- Develop and execute annual brand strategies, commercial plans and marketing initiatives.
- Monitor market trends, competitor activity and brand performance to identify opportunities and inform strategic decisions.
- Translate customer insights, clinical evidence and market research into effective marketing strategies.
- Lead integrated promotional campaigns across personal and non-personal channels, including digital and field-based engagement.
- Partner with Sales Leadership and Commercial Training to develop sales tools, discussion guides and promotional materials.
- Track campaign effectiveness, customer engagement and commercial KPIs.
- Manage brand budgets, forecasting, monthly accruals and return-on-investment tracking.
- Oversee external creative, media and digital agency partners.
- Collaborate with Medical Affairs, Market Access, Regulatory, Legal, Analytics and other stakeholders.
- Ensure all marketing activities and materials meet regulatory and compliance requirements.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
- At least 7 years of commercial pharmaceutical or biotechnology experience.
- Substantial hands-on experience in product marketing or brand management.
- Proven marketing experience in complex specialty pharmaceutical markets.
- Strong commercial judgement, strategic planning and analytical skills.
- Experience managing cross-functional projects, promotional campaigns and external agency relationships.
- Ability to travel domestically approximately 30–40%.
Preferred: Advanced degree such as an MBA, MS, PharmD or equivalent.
Compensation & Benefits
- Base salary: $161,600–$242,400 per year.
- Potential eligibility for annual bonus and equity incentives.
- Medical, dental and vision insurance.
- 401(k) retirement savings plan.
- Flexible paid vacation.