Associate Director, Creative Strategy
Location: Remote, US
Salary: $113,000–$135,000 per year
About the Role
An experienced Associate Director of Creative Strategy is needed to lead paid social creative strategy across a portfolio of mid-to-large client accounts. This role combines strategic leadership, client relationship management and team development, with a strong focus on performance-driven creative, structured testing and data-led decision-making.
The successful candidate will translate campaign performance insights into creative strategies that improve engagement, conversion and overall business results. They will lead a small team of strategists and designers while serving as a senior strategic partner to clients.
Key Responsibilities
- Lead paid social creative strategy across multiple client accounts, including creative formats, audience personas, messaging angles and campaign concepts.
- Develop and manage structured creative testing strategies, calendars and performance frameworks across multiple accounts.
- Oversee paid social creative performance across Meta, TikTok, Snapchat, Pinterest and other digital advertising platforms.
- Translate performance metrics, including CTR, ROAS, CPA and engagement, into actionable creative recommendations.
- Manage, mentor and develop a team of strategists and designers, ensuring high-quality output and continuous professional growth.
- Lead client presentations, communicate campaign performance insights and provide strategic recommendations.
- Oversee creative briefs, copy, hooks, headlines and scripts to ensure alignment with campaign objectives.
- Identify opportunities to improve campaign performance through new formats, creative approaches and testing methodologies.
- Integrate AI tools into research, concept development, copywriting and creative production workflows.
- Collaborate with media, analytics and account management teams to deliver effective campaigns.
- Build strong client relationships and contribute to new business pitches and presentations.
- Monitor paid social trends, platform developments and competitor activity to inform creative strategy.
Requirements
- 6+ years of experience in paid social creative strategy and copywriting.
- Extensive knowledge of paid social platforms, including Meta, TikTok, Snapchat and Pinterest.
- Experience managing large-spend advertising accounts, ideally with monthly media budgets of $500K or more.
- Proven experience developing and managing structured creative testing frameworks across multiple accounts.
- Previous experience managing, mentoring or developing creative and strategy teams.
- Strong client relationship management and presentation skills.
- Ability to interpret campaign performance data and translate insights into actionable creative strategies.
- Experience developing creative briefs, messaging frameworks, hooks, scripts and advertising concepts.
- Hands-on experience incorporating AI tools into creative and strategic workflows.
- Strong communication, collaboration and stakeholder management skills.
- Experience participating in new business pitches.
Preferred Qualifications
- Experience with Google Demand Gen, Performance Max and YouTube creative.
- Background in retail advertising or e-commerce creative strategy.
Compensation & Benefits
- Annual base salary of $113,000–$135,000, depending on experience and location.
- Performance-based bonus linked to company and client success.
- Comprehensive medical, dental and vision coverage.
- Retirement benefits.
- Flexible paid time off, company holidays and quarterly recharge days.
- Parental leave and return-to-work support.
- Learning and professional development opportunities.
- Remote-first working environment.
About the Opportunity
This is an opportunity for a performance-focused creative strategist who combines strong creative instincts with analytical thinking. The ideal candidate enjoys developing people, building scalable creative processes, leading client relationships and driving measurable results through innovative paid social campaigns.