Senior Paid Media Strategist

About Our Client:

Clients Blackbox is a performance marketing agency focused on Meta advertising for Registered Investment Advisors. The organization addresses the challenge financial advisors face in attracting high-net-worth prospects by generating qualified appointments. Their video sales letter methodology has contributed to over $45 billion in assets under management pipeline nationwide. Operating with a performance-first approach, they deliver appointments at a targeted cost while ensuring show and close rates support clients' business economics. The organization is currently experiencing significant growth.

About the Opportunity:

The SENIOR PAID MEDIA STRATEGIST will manage a portfolio of client accounts, overseeing media buying, strategy, messaging, creative testing, and client communications. This role is responsible for driving client performance and retention by leading strategic conversations, optimizing Meta campaigns, and developing testing strategies. Reporting to the Associate Director of Operations, the position plays a critical role in maintaining client relationships and improving campaign results.

Responsibilities:

• Own and manage a portfolio of client accounts as the primary strategic contact
• Lead bi-weekly client calls to discuss performance, strategy, and testing plans
• Prepare and deliver performance reports ahead of client meetings
• Translate data into actionable recommendations
• Build strong client relationships to support retention and referrals
• Identify and address risks and opportunities within accounts
• Build, launch, and optimize Meta lead generation and appointment booking campaigns
• Manage budgets, audiences, bids, account structure, and creative testing
• Monitor performance against cost-per-appointment and acquisition metrics
• Diagnose and improve underperforming campaigns
• Develop testing strategies for audiences, offers, messaging, creative, and campaigns
• Write direct-response ad copy and video sales letter scripts
• Develop messaging hooks, angles, and offers for testing
• Use performance data to generate new creative hypotheses
• Collaborate with video editors and provide creative direction
• Utilize AI tools to support research and copy development
• Set up and troubleshoot tracking, pixels, and conversion events
• Configure integrations and lead-routing workflows
• Resolve technical issues between ad platforms and client systems
• Evaluate funnel performance to identify issues

Requirements:

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility
• Experience managing multiple client accounts and leading strategy conversations
• Proven ability to meet performance targets and support client retention
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts and messaging
• Familiarity with conversion tracking, pixels, and marketing automation
• Strong communication, organizational, analytical, and problem-solving skills

Preferred Experience:

• Financial services marketing
• Lead-generation and appointment-setting campaigns
• Video sales letter marketing
• High-ticket or considered-purchase funnels
• Performance marketing agency experience
• Direct-response advertising

Pay Range and Compensation Package:

• Upper compensation range starting at $115,000 for candidates with demonstrated hands-on experience in optimizing direct-response ad copy, video scripts, creative hooks, messaging angles, and conversion-focused funnels, especially within financial services and compliance-sensitive advertising

Benefits & Perks:

• Paid Time Off including vacation, sick time, and public holidays
• Training and Development
• Work From Home
• Flexible Schedule
• Performance Bonus

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.